Traction
How Any Startup Can Achieve Explosive Customer Growth
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Traction
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Narrated by:
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Gabriel Weinberg
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Written by:
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Gabriel Weinberg
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Justin Mares
About this listen
Brought to you by Penguin.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
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Overall5 out of 5 stars 7
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- By Vignesh on 21-08-24
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Founders at Work
- Stories of Startups' Early Days
- Written by: Jessica Livingston
- Narrated by: Chelsea Kwoka, full cast
- Length: 21 hrs and 46 mins
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Overall4.5 out of 5 stars 9
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Performance5 out of 5 stars 5
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5 out of 5 stars
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- By Kamaltiwari28 on 09-12-21
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- Written by: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 33
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 28
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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4 out of 5 stars
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Little too long
- By Manoj Shivnani on 11-04-23
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 110
-
Performance4.5 out of 5 stars 82
-
Story5 out of 5 stars 80
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
5 out of 5 stars
-
Stellar! Just buy it already
- By Prateek M. on 11-12-24
-
Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 18
-
Performance5 out of 5 stars 12
-
Story4.5 out of 5 stars 13
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
5 out of 5 stars
-
must read for any modern day product manager
- By Girish on 10-09-24
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 44
-
Performance4.5 out of 5 stars 37
-
Story4.5 out of 5 stars 37
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
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Must read for all entrepreneurs
- By Prasad on 30-01-24
Critic Reviews
"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)
"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)