Understanding Digital Marketing
Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing
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Narrated by:
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James Langton
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Written by:
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Damian Ryan
About this listen
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognized brands and digital marketing campaigns, it is essential listening for both practitioners and students alike. Understanding Digital Marketing is now required material for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
©2009, 2012, 2014, 2017 Damian Ryan (P)2019 Brilliance Publishing, Inc., all rights reserved.People who bought this also bought...
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Performance3 out of 5 stars 2
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
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- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
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Overall4.5 out of 5 stars 21
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Performance4 out of 5 stars 18
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1 out of 5 stars
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No pdf
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 95
-
Performance4.5 out of 5 stars 80
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Story4.5 out of 5 stars 79
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- Written by: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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Overall5 out of 5 stars 172
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Performance5 out of 5 stars 145
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Story5 out of 5 stars 144
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Practical ideas for guaranteed business success
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What listeners say about Understanding Digital Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
- Amazon Customer
- 12-12-22
good listening to get insights into digital market
we wanted to promote our services through digital marketing. wanted to understand before jumping.. this gave me a over all understanding and where we need to be careful and what are the methods etc..
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Sanjiv
- 19-08-19
Amazing Insights into Digital world
Amazing Insights into past, present and future of digital marketing. A good book for digital marketing professionals to understand complexities of user engagement
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1 person found this helpful