Adamsville wasn't a place that people came to. It was a place you were from, where you were born, where you were raised, where you stayed.

Before Carolyn Lessing arrived, nothing much had ever happened in Adamsville, Alabama. Each week, at dinner tables and in the high school assembly, everyone would pray for the football team to win. Each year the Adams High hotlist would be updated, and girls would rise and fall within its ranks. Each day everyone lived by the unwritten rules that cheerleaders did not hang out with the swim team, seniors did not date freshmen, and the blistering heat was something that should never be remarked upon. But then the new girl came.

All Carolyn's social media could reveal was that she had moved from New Jersey, she had 1,075 friends - and she didn't have a relationship status. In beach photos with boys who looked like Abercrombie models, she seemed beautiful, but in real life she was so much more. She was perfect.

This was all before the camera crews arrived, before it became impossible to see where rumour ended and truth began, and before the Annual Adamsville Balloon Festival, when someone swore they saw the captain of the football team with his arm around Carolyn, and cracks began to appear in the dry earth.