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When the Heavens Went on Sale

The Misfits and Geniuses Racing to Put Space Within Reach

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When the Heavens Went on Sale

Written by: Ashlee Vance
Narrated by: Ashlee Vance, Robert Petkoff
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About this listen

Brought to you by Penguin.

*An instant
New York Times Bestseller*

A momentous look at the private companies driving the revolutionary new space race, from the 3-million copy, New York Times bestselling author of Elon Musk

In 2008, Elon Musk's SpaceX became the first private company to build a low-cost rocket that could reach orbit. Suddenly Silicon Valley, not NASA, was the epicentre of the new Space Age. Start-ups and investors began to realise that the heavens - ungoverned and unregulated - were open for business.

When the Heavens Went on Sale tells the remarkable, unfolding story of this frenzied race to control access to outer space. Ashlee Vance follows four pioneering companies - Astra, Firefly, Planet Labs and Rocket Lab - as they attempt to launch thousands of low-cost rockets and satellites into orbit. While the space tourism ambitions of billionaires such as Bezos and Branson make headlines, these under-the-radar companies are striving to monetise Earth's lower orbit; to connect, analyse and monitor everything on Earth.

With unprecedented access to private company headquarters, labs and top-secret launch locations - from the US to New Zealand, Ukraine to India - Vance presents a gripping account of private jets, communes, gun-toting bodyguards, drugs, espionage investigations and multimillionaires guzzling booze as their fortunes disappear.

This is the most pressing and controversial technology story of our time, a tale of fascinating characters chasing unimaginable stakes. Welcome to the new Wild West above the clouds.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Ashlee Vance (P)2023 Penguin Audio
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Critic Reviews

"The frenzied race by stargazing entrepreneurs to build a new economy in space is one of the most exciting tales of our time. Ashlee Vance, with his immersive reporting and exuberant writing, has captured the ambition and idealism of the colourful characters who are not only transforming our world but our heavens. It's the next tech frontier, and Vance turns it into a thriller." (Walter Isaacson, bestselling author of Steve Jobs)

"A new testament for New Space, and an eloquent, expertly reported ode to the swaggering geniuses who are opening the final frontier." (Brad Stone, author of The Everything Store and Amazon Unbound)

"Through incisive reporting and colorful prose, Ashlee Vance takes us on a thrilling ride to the outer limits of human achievement." (Sheelah Kolhatkar, bestselling author of Black Edge)

What listeners say about When the Heavens Went on Sale

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Brilliant and Insightful

Epic stuff, Ashlee Vance! One of the best books I have listened to this year. Highly insightful and inspiring.

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Superb read for anyone interested on space and roc

Loved the book. It had insane amount of information about a few remarkable space tech startups.

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Amazing if your an Aerospace Nerd

It was an Insightful experience listening to the book. Its an amazing recommendation especially if you are or wish to go into the space industry in the future. Its worth the time spend.

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