Winning Minds
Secrets from the Language of Leadership
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Winning Minds
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Narrated by:
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Glen McCready
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Written by:
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Simon Lancaster
About this listen
Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories and sound bites on the brain. We know what the brain looks like on heroin. This audiobook shows the brain on Branson, Obama and Boris.
©2015 Simon Lancaster (P)2020 Audible, LtdWhat listeners say about Winning Minds
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- shubha
- 26-10-22
Power-packed book
Great book and superb narration. Loved it. Recommend it to everyone. Thanks to audible.
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