The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited.

In the early 20th century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety - a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world.

In April 2017, Prashant Desai founded a venture to build the first truly Indian sports brand - D:FY. In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. They opened 17 stores in seven cities, riding on great aspirations and confidence. The business lost Rs 30 crore in 30 months, virtually wiping out all that Prashant had earned for nearly 30 years. The venture failed not because Prashant did not possess the necessary vision, determination, and courage.

Rahul Bajaj is a billionaire businessman, the chairman emeritus of the Bajaj Group and a former member of Parliament. This book is not just the story of Rahul Bajaj but the story of India. The author takes us through the country's transformation from the time Rahul Bajaj's mother was imprisoned during the freedom struggle to the prism of his eventful life. Based on unrestricted interviews, the book is full of anecdotes, business learnings and political asides. It is, at its core, a moving human story.

When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. This audiobook takes listeners from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights.