• 1. How to define your purpose with The Golden Circle from Simon Sinek

  • Nov 11 2019
  • Length: 18 mins
  • Podcast

1. How to define your purpose with The Golden Circle from Simon Sinek

  • Summary

  • Happy Wednesday to all of our amazing #GrowGetters listeners! It’s our first official episode WOOHOO!!!


    In today’s bite-sized ep, we are uncovering all things PURPOSE! Do you need one? Or is this just a BS boardroom buzzword?


    We’ll talk about why every working woman should define their own purpose, and why you need one for your personal brand or business. PLUS we’ll go through one of the best and easiest models to help define your purpose: The Golden Circle (from marketing guru, Simon Sinek).


    We’ve certainly got a purpose here at #GrowGetters!


    Our purpose: We exist to empower women in business to realise their dreams and do what they were born to do (because we believe that the more women in business there are, the better the world will be).


    Yeah baby!!!


    Our recommendations this week:


    • The Value Proposition Canvas
    • The Kim Kardashian Principle by Jeetendr Sehdev


    Some cool purpose statements:


    • Airbnb: “Creating a world where Anyone can Belong Anywhere”
    • Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
    • Starbucks: “To inspire and nurture the human spirit — one person, one cup and one neighborhood at a time.”
    • Google: “To organize the world’s information and make it universally accessible and useful.”


    Want some more sweet sweet inspo?? We've got an Instagram page that'll keep you inspired to learn, so please follow us at @growgetterspodcast !!


    PLUS if you’re still hungry for more, we've got a MONTHLY BUMPER NEWSLETTER that'll keep you informed and up-skilled on all the latest tips, models, and trends - so sign up here!


    Your hosts are:

    • Award-winning brand strategist and writer, Tanya Garma (@tanyagarma)
    • Forbes-listed startup founder and entrepreneur, Tiffany Hart (@tiffanyclairehart)


    We can’t wait to ride along this crazy little journey of growth together with you!


    Chat soon! :)


    Growth Hacks Monthly Newsletter: http://growgetterspodcast.com/newsletter

    Instagram: @growgetterspodcast

    LinkedIn: @growgetterspodcast

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