Are influencers rewriting the rules of publishing?

Back with a brand new season of Books and Beyond, in this episode Tara and Michelle discuss the rise of influencer books and what it means for the Indian publishing scene. From the buzz at Penguin Palooza to the power of social media, they dig into how influencer-led content is changing the game. Plus, they tackle the big question: what happens to traditional authors when influencers dominate the shelves? Tune in to find out how content creation, smart distribution, and capturing young readers' attention early are shaping the future of publishing!

Books mentioned in this episode:

Under the Influence - Malini Agrawal
She’ll Never Make It - Masoom Minawala
The Psychology of Money - Morgan Housel
The Sex Book - Lisa Mangaldas
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones - James Clear
Make Epic Money - Ankur Warikoo
The Ivory Throne: Chronicles of the House of Travancore- Manu S. Pillai
Rebel Sultans: The Deccan from Khilji to Shivaji - Manu S. Pillai
Spare - Prince Harry
Sach Kahu Toh - Neena Gupta
The Girls in Green - Tanushree Podder

‘Books and Beyond with Bound’ is the podcast where Tara Khandelwal and Michelle D’costa uncover how their books reflect the realities of our lives and society today. Find out what drives India’s finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.