Florian Artinger is a Managing Partner at Simply Rational, The Decision Institute and an associate scientist at at Max Planck Institute for Human Development. His academic and applied work explores how organizations can measurably improve their decision-making.

In this episode we talk about how businesses can make better decisions, embrace uncertainty and risk, and build brand trust. Plus, Florian also discusses cover-your-ass decision making, when to trust your gut, and why your boss should give you a "get out of jail free" card. It's a fun conversation!

About B2Branded
We're a bite-sized podcast for B2B brand and communications leaders. The podcast is produced by Ian Bruce.

The COVID-19 pandemic has wreaked havoc on the global economy and consequently on the value of brands. In a return visit for Alex Haigh of Brand Finance, we discuss how the valuations of brand across all sectors have been upended, with enormous gains in some sectors while others plunged, perhaps never to recover.

About B2Branded
We're a bite-sized podcast for B2B brand and communications professionals. The podcast is hosted by Ian Bruce. 

At the beginning of 2020, as the COVID-19 pandemic took hold, GE Healthcare was at the center of a media storm about the dire shortage of critical medical technology.

In this episode we talk to GE Healthcare's Kristin Fallon, VP brand and digital marketing, about her response to the crisis, and how she used innovative storytelling and brand journalism techniques to show how GE employees, healthcare experts, hospital workers and doctors were working to together to respond.

About B2Branded
We're a bite-sized podcast focused on news and opinion for B2B brand and communications leaders. The podcast is hosted by Ian Bruce.