In this episode, we explore the key strategies for maximizing business value during an exit. From leveraging unique assets beyond just revenue numbers to preparing for a full or partial sale, we’ll cover actionable insights to help you position your company for success when the opportunity arises.

Joining us today is Mac Lackey, an entrepreneur who has started, scaled, and sold six companies with seven or eight-figure exits. His ventures, including KYCK, Mountain Khakis, and InternetSoccer Network, have earned him recognition in outlets like CNN and The Wall Street Journal. Mac is also an angel investor in over 50 companies and served on the Board of Directors for LendingTree. A former collegiate All-American and pro soccer player, he entered the entrepreneurial world in 1995, launching his first internet company.

Coming up this episode:

• Sell your business based on strategic value rather than just financials.
• Identify unique assets that make your business more attractive to buyers.
• Focus on how your business aligns with a buyer’s growth strategy.
• Use creative deal structures like earn-outs to maximize value.
• Prepare early by building systems and ensuring financial transparency.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

• exitdna.com

This episode covers the essential strategies for scaling your business beyond seven figures without becoming its main bottleneck. We'll discuss how to delegate effectively, foster a culture of trust, and implement systems that enable your company to thrive without your constant oversight. If you're looking to empower your team, step back from daily operations nd let your business grow independently, this episode is for you.

Joining us today are two key figures from Predictable Profits, Stephanie Vaughan and Joe Beecroft. Stephanie, a co-founder of Predictable Profits, is a global business coach and systems expert, formerly leading coaching for Tony Robbins and Chet Holmes’ Business Breakthroughs International. Joe Beecroft, the chief of staff, specializes in helping CEOs and business owners overcome scaling challenges, making him a vital resource for growth-focused leaders.

Key take aways this episode:

• Empowering your team is crucial for business growth, allowing you to step away without operations falling apart.
• Delegation is most effective when you choose the right people for the task and provide clear instructions.
• Building a culture of trust and accountability ensures that your team can make decisions and solve problems independently.
• Documenting systems and processes is essential for creating a business that can run without you.
• To create a business with maximum valuation, the company must not be dependent on any single leader, including the CEO.

All this and more, on this week’s episode of Beyond 7 Figures.

In this episode we covers how AI is transforming copywriting and provides tips on using it effectively while still maintaining a human touch. The focus is on finding a balance between speed and quality to create high-performing copy.

Our guest for this episode is Tom Trush, Tom is a seasoned copywriter and coach at Predictable Profits. Having worked alongside Charles Gaudet for years, Tom has contributed to generating millions in sales through strategic copywriting and shares valuable insights on improving results with AI.

• How AI is impacting copywriting.
• The hybrid use of AI and human creativity in writing copy.
• Leveraging AI effectively in content creation.
• AI's role in brainstorming and enhancing copy quality.
• Importance of human input for context and refinement in AI-generated content.
• Best practices for using AI tools like ChatGPT and WordTune in copywriting.
• The dangers of over-relying on AI and the necessity of editing to avoid AI-generated "stink."
• Unlocking the real power of ai with human oversight.
  
  Links:
  • https://predictableprofits.com/

In a world where entrepreneurship often demands long hours and constant sacrifices, finding a way to succeed in business without neglecting personal life can seem impossible. This discussion explores how to juggle multiple businesses, embrace intentional living, and prioritize what truly matters while still achieving remarkable success.

Featuring Rachel Beider, an entrepreneur who has mastered the art of balancing business growth and personal life. As the owner of award-winning massage studios and a founder of a unique baby play space, Rachel shares her journey, insights, and strategies for managing it all while staying true to her core values.

In this episode you will:

• Learn how to balance running multiple businesses with personal life.
• Learn the importance of being intentional in both business and family decisions.
• Hear about Rachel Beider's journey from anxiety to entrepreneurial success.
• Learn how to build strong teams that support your vision and growth.
• Take a look to the future of massage therapy with the integration of AI technology.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

• https://www.linkedin.com/in/rachelbeider
• https://predictableprofits.com/

Selling on Amazon can be a game-changer for brands looking to expand their reach and increase sales, but it’s not without its challenges. Many companies, both large and small, fall into common traps that can lead to missed opportunities and reduced margins. In this episode, we dive deep into the intricacies of selling on Amazon, from optimizing your product listings to navigating the delicate balance between maintaining your brand’s identity and adapting to Amazon’s ever-evolving platform. If you’re wondering how to get the most out of your Amazon strategy or avoid the pitfalls that others have faced, this conversation is a must-listen.

Today’s guest, Will Land, is a seasoned expert in the Amazon ecosystem with nearly two decades of experience helping brands maximize their potential on the platform. As the CEO of Marketplace Valet, Will has worked with some of the biggest names in the industry, guiding them through the complexities of Amazon’s marketplace while ensuring they retain control over their brand and profitability. His deep understanding of Amazon’s algorithms, policies, and best practices makes him the perfect person to share valuable insights and actionable advice that can help take your business to the next level.

In this episode you will:

• [00:01:52] Learn how to harness the power of Amazon for lead generation while maintaining a strong and independent brand presence.
• [00:10:42] Get a clear understanding of the pros and cons between Vendor Central and Seller Central, and learn which option best suits your brand’s goals.
• [00:17:48] Discover practical tips for managing your supply chain and fulfillment to ensure smooth operations and happy customers.
• [00:20:37] Uncover the common pitfalls that brands face on Amazon and how to sidestep them to drive better results.
• [00:21:08] Find out how to craft compelling product listings that attract more customers and boost visibility on Amazon’s search platform.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

• https://predictableprofits.com/
• https://www.linkedin.com/in/will-land-80488337
• https://marketplacevalet.com/
• https://www.amazon.com/

The mechanics of outbound marketing, a critical yet often misunderstood element of filling your sales pipeline. We are pulling back the curtain on what it takes to make your outbound efforts more effective than ever. The nuances between tactics and strategies, dissect the importance of preheating your prospects, and reveal why simply firing off cold emails isn’t enough. Whether you're struggling with low open rates or looking to refine your approach, this episode is packed with actionable insights to help you turn outbound into a reliable revenue driver.

I’m joined by two of our top guns here at Predictable Profits Zach Burkes and Jerson Mellizo. Zach, a seasoned entrepreneur who’s built multi-million dollar companies from the ground up, brings his deep experience in crafting scalable businesses. His insights have been featured across major platforms like Fox Business and Inc. Then, we have Jerson, the mastermind behind creating profitable experiences for our clients, helping them tackle their biggest growth challenges head-on. These guys have sent hundreds of thousands of outbound emails, learning what works and, just as importantly, what doesn’t.

Coming up in this episode:

• Outbound marketing is not just about sending cold emails.
• Familiarize prospects with your brand before making contact, significantly improving open rates and engagement.
• The technical aspects of setting up and maintaining healthy email domains.
• Conversational emails that resonate with different target audiences.
• Integrate multiple channels into your outbound efforts, to enhance the prospect experience and boost your sales pipeline.
• Components of your outbound strategy.
• Ensuring consistent growth and success of your outbound strategy.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

• https://www.linkedin.com/
• https://www.adroll.com/

In this episode of the Beyond Seven Figures podcast, we're diving deep into one of the most crucial yet often overlooked aspects of scaling your business: tax planning and wealth preservation. If you think saving on taxes is just about finding the right deductions, you're missing out on strategies that can transform your bottom line and elevate your business beyond seven figures. In this episode, we're going to break down actionable tactics that not only keep more money in your pocket but also position your business for sustainable, long-term success.

Our guest, Mark J. Kohler is a powerhouse in the world of tax, legal, and wealth strategy. As the Founding and Senior Partner at KKOS Lawyers, Mark has dedicated his career to helping entrepreneurs and small business owners protect and grow their wealth. He's not just a lawyer and CPA, but also a YouTube personality, best-selling author, and national speaker. Mark’s work goes beyond just saving his clients’ money—he’s on a mission to revolutionize the way business owners think about tax and legal strategies. With his innovative Main Street Certified Tax Advisor Program, he’s training a new generation of CPAs and enrolled agents to deliver proactive, life-changing financial advice.

In this episode you will:

• The importance of consistency in content creation for building a loyal audience and establishing credibility.
• How proactive tax planning can significantly reduce your tax burden and improve your business’s profitability.
• The necessity of diversifying investments outside of your business for long-term financial security.
• Strategies like the S corporation election that can save thousands in payroll taxes.
• The benefits of involving your family in your business through board meetings and compensation for tax advantages and financial literacy.
• The power of investing in Roth IRAs and other tax-advantaged accounts to build substantial, tax-free wealth.
• The value of hiring a proactive tax advisor who offers creative, strategic solutions to maximize your business’s financial potential.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

• markjkohler.com

In this episode of the Beyond Seven Figures podcast, we explore digital marketing strategies that significantly impact business growth, with a focus on LinkedIn's vital role in B2B and professional services. We'll cover how to craft messages that resonate with your target audience and create engaging content that boosts your online presence. Whether you're a seasoned entrepreneur or just starting out, this episode offers actionable insights to enhance your brand's visibility and effectiveness.

Our guest today is Lyndsi Edgar, a digital marketing expert with over 15 years of experience. As the CEO and founder of eLuminate Marketing, she delivers innovative strategies that drive results for prestigious brands like Carnival Cruise Lines, Brightline, and Whole Foods. Recognized as one of the "Top Five Marketing Agencies to Hire" by the American Reporter, her agency excels in content marketing, social media, and online reputation management. Outside of work, Lyndsi enjoys running, scuba diving, and RV camping with her two boys and her 100-pound red lab.

In this episode you will:

• A strong presence on LinkedIn is essential for success in B2B and professional services marketing.
• Emphasizing personal branding on LinkedIn helps build authentic connections, as people prefer to engage with individuals rather than companies.
• Consistent, high-quality content on LinkedIn drives better engagement and can significantly increase audience reach over time.
• Focus on providing value and initiating genuine conversations on LinkedIn rather than just pushing for sales.
• Leverage AI as a tool for research and content creation, but don't overlook the importance of maintaining a human touch in your marketing strategies.
• Effective time management and setting non-negotiable priorities are crucial for balancing personal and professional life, as exemplified by Lyndsi's approach.
• Tailoring your content to address your audience's current challenges and needs can greatly enhance its effectiveness and relevance.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

• https://eluminatemarketing.com/