2019, India: With a steep decline in international coffee prices coupled with a humongous debt of 7000 crores, hurdles keep surging for Cafe Coffee Day. Multiple IT raids reveal shocking information about the company’s finances. VG Siddhartha ends up taking a flurry of desperate measures to save his company but ends up pushing himself to the edge. How will the company pull itself from the brink of oblivion?

Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!

Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.

In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.

Produced by Aishwarya Javalgekar
Editing and soundtrack by Aditya Arya
Narration by Tavish Bhattacharya
Artwork by Artisto Designz

Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!