ClientSide

Written by: Fox Agency
  • Summary

  • Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.
    Copyright 2023 Fox Agency
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Episodes
  • Krista Sande-Kerback on IBM's bet on intelligent automation
    Aug 30 2022

    Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA. 

    She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally.

    We discuss:

    1. What Robotic Process Automation is and the uses for it
    2. How RPA can be used for social good
    3. How to approach the challenge of growing awareness
    4. The importance of having an understanding of new/innovative tech

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    19 mins
  • Ruben Bell on Vodafone's investment in digital
    Jul 20 2022

    Ruben Bell is responsible for executing digital strategy for one of the UK's biggest tech businesses, Vodafone. 

    He is focused on executing a digital strategy and value-focused change within a Scaled Agile environment. Ruben is an experienced change management specialist passionate about delivering sustainable transformations that make a real difference. 

    We discuss:

    1. How Vodafone has transformed over the last few years
    2. Keeping up with demand from consumers and employees
    3. What a world-class employee experience looks like
    4. Improving employee experience with digital

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    29 mins
  • Amy Webb unpacks the future of technology
    Jul 11 2022

    Amy Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is the author of several best-selling books such as 'The Signals Are Talking', 'The Big Nine' and her new book 'The Genesis Machine'. 

    She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University.

    We discuss:

    1. What the future of technology looks like
    2. How Synthetic biology will revolutionize life as we know it
    3. Distinguishing real trends from the merely trendy
    4. How to think like a futurist

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    30 mins

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