If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode.

Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that.

That’s why, in this episode, your hosts, Suzi Dafnis & Michelle Falzon, are sharing their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time!

And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone.

PLUS BONUS DOWNLOAD – The Winning Proposal Checklist

Free Resource Alert!
Download the Winning Proposal Checklist you can use to make your proposals more engaging and effective (and to earn you more sales)!

Get Your Free Bonus Winning Proposal Checklist: https://herbusiness.com/podcast/the-winning-proposal-5-part-structure/

PLUS stay tuned for Part 2, where we dive into the visual elements, language, and live presentation techniques that make a Winning Proposal stand out!

Listen to This Episode to Hear More About:

-> The game-changing advice our Mastermind clients are using to win bigger projects—straight from real-world feedback.

-> The secret mindset shift that transforms your proposal from “just a document” into a powerful connection and sales conversion tool.

-> How to know if you are losing clients by presenting your price too soon (find out exactly when and how to introduce pricing in your next proposal).

-> Why most proposals fall flat—and the ONE change you can make to avoid a “No” response.

-> The 5-part structure that turns your proposal into a compelling, client-centred communication that closes the sale.

-> The power of a well-crafted “Introduction and Recap” — a simple but often overlooked step to hook your client from the first page.

-> Transitioning from sales conversations to proposals: how to keep the momentum going and close the deal.

-> Why your proposal might be overloaded with details and how you can simplify and clarify using the Essentials, Extras, and Boundaries framework.

Why you need a “Solution Overview” section to paint a vivid picture of success—without overwhelming your client.

-> The most common mistake Suzi & Michelle see in proposals that causes your clients to lose interest fast.

-> Client-first, not price-first! Why it matters to showcase value before introducing the financial investment.

-> How to frame your pricing so it feels natural instead of transactional.

-> Proposals as relationship-builders: how to make yours feel like a friendly conversation instead of a dry contract.

-> Curious about ROI? See how calculating the client’s return on investment can boost proposal success.

-> Adding social proof for a win: the power of case studies and testimonials in boosting client confidence.

-> Want more “Yeses?” Discover why and how to present your proposal live rather than just “emailing it over.”

-> Is your proposal visually engaging? Tune in for the elements that make or break proposal design.

-> And much more…

Also Mentioned in This Episode:

HerBusiness Marketing Success Mastermind:
https://her-business.lpages.co/herbusiness-mastermind-eoi/

HerBusiness Network:
href="https://shrtlnk.co/ELSaH

Get Your FREE Winning Proposal 5-Part Structure Download Here:
https://her-business.lpages.co/serve-leadbox/MPHMhe86qHbCiwb65vN6iJ/

Episode 246 - 5 Metrics to Track Your Sales Funnel Success:
https://herbusiness.com/podcast/5-numbers-to-track-for-sales-funnel-success/

Shandra Moran - The Transit Lounge:
https://thetransitlounge.com/

Chantel Gilbert - Bluegum Electrical:
https://www.bluegumelectricalsolutions.com.au/

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING.

Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer.

You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and build trust in your market.

Listen to This Episode to Hear More About:

-> How you can drive loyalty, sales, and referrals for free.

-> The secret to giving prospects a “taste” of your expertise that builds community and increases conversions.

-> Why building community makes people buy sooner.

-> The simple and fast strategy that can shorten the path to conversion by attracting more of your ideal clients into your world.

-> The power of consistency: Why your audience craves routine and how it builds lasting trust.

-> Secrets to Q&A success—how you can craft engaging sessions that keep your audience coming back for more.

-> How you can use the “Ask Me Anything” magic to showcase your expertise and build trust.

-> The surprisingly easy way to engage your audience and guide your next offer (this has been a game-changer for Suzi & Michelle).

-> How to run a high-impact online group without letting it become a “ghost town.”

-> How you can turn followers into contributors (and why this is a massive leverage point for your marketing).

-> Harness the power of hashtags to showcase your community in action—An effortless method to boost social proof.

-> Why mini-events are a powerful tool for building connections and conversions (and the specific type of event we recommend).

-> How to seed your community-driven marketing content so that it effortlessly and naturally leads to your paid offers.

-> Avoid the “hard sell” with these 5 ideas that naturally lead prospects to your paid services.

-> Transform prospects into loyal advocates—How your community can drive more word-of-mouth than any ad campaign.

-> Tips to create buzz before you go live—Avoid “crickets” and build excitement for your community events.

-> And much more…

Also Mentioned in This Episode:

-> https://her-business.lpages.co/herbusiness-mastermind-eoi/
-> https://herbusinessnetwork.com
-> https://herbusiness.com/podcast/31-use-surveys-discover-what-customers-want-how-give-them-ryan-levesque/
-> https://herbusiness.com/podcast/57-how-to-use-seeding-to-move-people-forward-with-your-content/
-> https://herbusiness.com/podcast/77-secrets-to-creating-engaged-online-communities-with-susan-garrett/
-> https://herbusiness.com/podcast/84-facebook-group-engagement-with-kate-toon/
-> https://herbusiness.com/podcast/109-how-to-create-your-first-online-challenge/
-> https://herbusiness.com/podcast/112-how-to-create-your-first-online-challenge-part-2/
-> https://herbusiness.com/podcast/get-people-to-your-paid-offer/
-> https://herbusiness.com/podcast/facebook-groups-the-essential-systems-and-processes-for-success/
-> https://herbusiness.com/podcast/5-numbers-to-track-for-sales-funnel-success/
-> https://www.herempirebuilder.com/
-> https://www.yourstrataproperty.com.au/
-> https://styleliberation.com.au/
-> https://dogsthat.com/
-> https://reluminatebeauty.com.au/pages/about-us

Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up!

That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-)

Listen to This Episode to Hear More About:

-> The biggest mistake small businesses make with social media (and how to avoid it).

-> Why winging your social posts is a recipe for overwhelm—and what you can do to fix it!

-> The simple planning hack that will have you hitting the ground running in January

-> The secret to saving HOURS on social media every month.

-> Why knowing the “Big Rocks” in your marketing plan is key to a successful social media calendar.

-> Why every post should have a conversion purpose (and how to make it happen!).

-> How planning your social media in phases can drive more sales and boost engagement.

-> The overlooked opportunity cost of random posting - you will be amazed by how much it’s costing your business.

-> Why social media can be a waste of time for some businesses, who aren’t taking one crucial step in their planning process.

-> The EASY way to map out your year’s social media posts (without tearing your hair out).

-> Why batching is NOT productive (unless you’ve done this first).

-> From “tease” to “launch”—how to time your social media posts to build anticipation for your offers.

-> The #1 way to make sure every social post supports your broader marketing strategy.

-> The key to creating campaigns that resonate all year long (and boost your conversions).

-> And much more…

Also Mentioned in This Episode:

-> https://her-business.lpages.co/herbusiness-mastermind-eoi/
-> https://herbusinessnetwork.com
-> https://herbusiness.com/podcast/15-create-great-content-without-burning/
-> http://herbusiness-downloads.s3.amazonaws.com/content-sells/ep78-marketing-success-plan.pdf
-> https://www.google.com/url?q=https://herbusiness.com/podcast/stacking-momentum-with-your-annual-marketing-plan/
-> https://herbusiness.com/podcast/plan-your-next-launch-like-a-pro/
-> https://herbusiness.com/podcast/why-you-need-to-plan-next-year-now/
-> https://www.bluegumelectricalsolutions.com.au/
-> https://reluminatebeauty.com.au/pages/about-us