Digital Download with Paul Sutton

Written by: Paul Sutton Digital Marketing Consultant
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  • Summary

  • The latest thinking in marketing, social media and public relations strategy.
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Economics Management Marketing
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Episodes
  • My Business Very Nearly Cost Me My Home

    My Business Very Nearly Cost Me My Home
    Dec 6 2023
    In 2006 I quit my secure, salaried job in a PR agency to set up a business selling luxury pet accessories. Three years later and I was just a few short weeks away from losing my house and being declared bankrupt. The pressure and stress I went through during the several years before and after that time were incredible. And yet I'm not sure I'd really change it if I could. Had I not started that business I would not have learned all about digital marketing, social media, SEO and PPC advertising. I wouldn't be doing what I am now, have worked with the huge brands I have, or have won awards for my work. Today's Digital Download is a rebroadcast of a recent episode of the Socially Unacceptable podcast, which I was asked to guest upon. As well as delving into the detail of what I learned during those failed years, we also talk about freelancing as a career choice, and about the benefits of podcasting for businesses.
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    59 mins
  • Screen Time, Burnout & techtimeout

    Screen Time, Burnout & techtimeout
    Nov 22 2023
    The average person spends the equivalent of one entire month per year looking at their phone. They check it an average of 58 times per day. Overall screen time is at an all time high of 12 hours per day. And the impact on both our mental and physical health, as well as that of our kids, is stark. From a professional perspective, productivity suffers and burnout rates are high. And from a personal perspective, anxiety and mental health issues have never been as great. Techtimeout is a digital wellbeing initiative focused on helping us to reduce screen time and achieve a more balanced relationship with technology. On today's Digital Download we take a look at the issues behind excessive screen time, the impacts it has and what we can do about it.
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    52 mins
  • Need to Know: The Impact of Technology on the Future of PR

    Need to Know: The Impact of Technology on the Future of PR
    Nov 8 2023
    In the face of changes in the way Google works, how artificial intelligence is making inroads into copywriting and data analysis, the decline of conventional media and developments at X (formerly Twitter), the communications industry is coming under increasing pressure to adapt. Technology has a big role to play in public relations over the next few years, and the key for the industry is to understand this and to evolve with it.  On today's Digital Download we take a look at where the communications industry is now and what technology is impacting it, and at how this is likely to change over the next year. You can find the full transcript of this episode here: The Impact of Technology on PR Transcript
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    48 mins

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