In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience.

We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates.

We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification.

And we talk about the character we loose when everything becomes software-defined.

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🔗 Links
Sam Saha's superb deep-dive on the software defined vehicle: https://sambuddha.com/share/vehiclesoftware/Saha_DefiningVehicleSoftware_002_SDV.pdf

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⏰ Time stamps
00:00 Pre-roll
03:42 The impending obsolescence of the software-defined vehicle
05:31 Background for the show
11:54 The car as part of a much larger ecosystem
17:18 The questionable wisdom of trying to do it all
19:33 Data as the new oil and the enshitification of the car
23:00 The pros of Ford Pro
46:11 Post-roll

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