What do BBQ and social media have in common? The answer is Shawn Walchef. In this episode Tom and Shawn discuss why one post a day is guaranteed to change your business in 100 days. Shawn is the “BBQ media guy,” who advocates for digital marketing on your terms while running Cali BBQ Media. During their discussion, Tom and Shawn bring up keys to success and the power of getting uncomfortable. Show people what you do because no one else will. Key takeaways: - Using the internet & digital marketing to build your business - The power of “smart phone storytelling” - What is a BBQ Media guy? - Show what you do – no one else will - Knowing the difference between documenting & creating - Content, Commerce, Communication - Stay curious, get involved, & ask for help Quotes: “Everyone wants social media to be someone else’s job. It’s not. It’s your job. It’s literally your job to talk about who you are & what you do.” - Shawn Walchef “That’s what consumers are expecting on all fronts is the Amazon purchase. It’s easy. Just a couple buttons. Press, swipe, whatever, put through.” Tom Feher “Get uncomfortable today.” – Shawn Walchef Connect with Shawn: Cali BBQ Website - https://calibbq.media Instagram - https://www.instagram.com/shawnpwalchef/ Facebook - https://www.facebook.com/calicomfortbbq/ YouTube - https://www.youtube.com/c/CaliComfortBBQSpringValley TikTok - https://www.tiktok.com/@calibbq Twitter - https://twitter.com/calicomfort Digital Hospitality Podcast - https://podcasts.apple.com/us/podcast/digital-hospitality-a-cali-bbq-media-podcast/id1235316273?ls=1&mt=2 Connect with Tom Feher: Website: www.feherlawfirm.com Facebook: @feherlaw Instagram: @feherlawapc Learn more about your ad choices. Visit megaphone.fm/adchoices