“... the time to buy is when there’s blood in the streets.” - Baron Rothschild

That old quote about the stock market is just as true for Facebook ads.

When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.

 Facebook ads are going through a phase that ALL major marketing platforms have been through. 

I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit.

Many didn’t have marketing skills but just knew how to input an ad and for awhile that’s all you needed to know.

Here is the really good part though...

A gap is now being created. Those of the opportunists leaving and those that are willing to do the simple but not easy work of actual marketing.

On episode 59 I talk about why now is the best time to get into Facebook ads. 

I’m not saying you should abandon other marketing channels by a long shot but that Facebook is prime for opportunity.

Here are some of the key things I mention that you’ll need to pay attention to:

1. Do your research! Know your ideal customer. - check out this tool over at HubSpot that will help you identify them:
   http://makemypersona.com
2. Learn how to write better ad copy -
   The Adweek Copywriting Handbook - Joe Sugarman
3. Remember Facebook is an ‘engagement’ platform, so make sure your ads entertain them!
4. Give amazing content - way beyond what they’re expecting
5. Map out your strategy ahead of time
6. Learn how to craft your ads and input them the right way. You can get my beginners course (see below for a huge discount) or buy another one. If you don’t buy my course JUST MAKE SURE THEY ARE GIVING YOU REGULAR UPDATES.
   Facebook ads change often. You’ll want to stay on top of it. 

Here is the video from this episode.

https://youtu.be/pld1B3tCflA 

*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners

All podcast listeners get a 70% discount!  Yep, you read that right 70%!

Go to: http://benblackmon.com/twang  and get all the details.

Enter in coupon code: TWANG (in the payment section)