Join us as we talk with Maddy Alexander-Grout, a creator who’s made an impact with her authentic approach. In this conversation, we touch on important topics like finding an audience, the role of vulnerability in content, and the process of establishing multiple income streams. Maddy shares some valuable lessons that will resonate with anyone looking to build a long-term career in content creation.

What part of your content creation journey has been the toughest? Whether it’s finding your niche, staying authentic, or building income, share your experience with us!

Links

• Maddy Alexander-Grout
• TubeFest
• YouTube For Business
• YouTube Accelerator

In this episode of the Full Time Creator podcast, Matt Hughes and Richard Moore explore effective strategies for utilizing LinkedIn to transition into a full-time creator role. They emphasize genuine human interactions over direct sales pitches to convert connections into customers. The discussion highlights the importance of patience, managing desperation, and learning from rejection. Personal experiences underline the value of long-term follow-ups and considering the perspective of the other party. The speakers advocate for maintaining authenticity and human connections, especially in the age of AI and automation, to effectively sell high-ticket products. The episode concludes with actionable advice for building meaningful engagements and staying resilient during the sales process.

00:00 Welcome to the Full Time Creator Podcast

00:23 Introducing Richard Moore

01:32 The Human Approach to LinkedIn Sales

02:42 Managing Desperation in Sales

03:24 Engaging with Potential Customers

04:35 Dealing with Rejection in Sales

05:22 Turning Rejection into Feedback

06:01 Handling Rejection in Sales

06:38 Dealing with Delayed Responses

07:35 The Importance of Human Interaction in Sales

08:52 Final Thoughts and Farewell

In this episode of Full Time Creator, Matt interviews Phil Ossai at Greenhouse about his extensive journey in personal branding. Phil recounts his initial steps in content creation in 2011 with video games, navigating the Instagram and TikTok influencer waves, and finding notable success on LinkedIn in 2021. The dialogue underlines the critical nature of understanding different platform nuances and persisting through content creation challenges. They explore the influence of high-profile creators like KSI and share actionable content strategies. Highlighting real-life successes, the discussion delves into the significance of authenticity on LinkedIn, overcoming imposter syndrome, and the rewards of building credibility and trust. Educational, entertaining, and motivational content are emphasized as keystones in personal branding that can lead to substantial financial gains. Finally, they discuss focusing on mastering one platform before branching out to others to avoid burnout. Listeners are encouraged to subscribe and stay tuned for more insightful episodes.

00:00 Introduction and Guest Introduction

00:49 Phil's Journey to Personal Branding

01:38 Early Content Creation Struggles

04:23 Lessons from Failed Attempts

06:46 Mastering LinkedIn

09:05 Overcoming Age Stereotypes

09:22 The Birth of a Personal Branding Expert

10:53 Finding the Right Clients

11:28 Success Stories and Notable Clients

12:37 The Power of Personal Branding

15:52 Monetizing Your Personal Brand

16:46 Diversification and Scaling

18:33 Final Thoughts and Farewell