The traditional methods of fostering employee loyalty—like offering perks such as free snacks and game rooms—are no longer enough to meet the needs of today's workforce. Modern employees seek deeper connections, a sense of purpose, and opportunities for personal and professional growth. Leaders must now adopt unconventional strategies to build lasting loyalty. Drawing inspiration from iconic brands like Harley-Davidson, known for its deeply loyal community of Harley Owners Group (HOG) members, offers valuable insights into creating long-term employee engagement and advocacy.

Ken Schmidt, former Director of Communications at Harley-Davidson, is the author of Make Some Noise: The Unconventional Road to Dominance. His book draws on the metaphor of a motorcycle ride to explore how brands can cultivate customer loyalty, using a three-question approach: What do your customers say about you? What do you want them to say? How can you get them to say it?

More about Ken Schmidt on https://kenspeaks.com/ or on LinkedIn https://www.linkedin.com/in/ken-schmidt-5b08115/

1. What are some common mistakes leaders make that unintentionally erode employee loyalty?
2. What qualities make a leader effective in building employee loyalty and advocacy?
3. How important is it for leaders to empower employees as brand advocates on social media? What tips can encourage this?
4. How do you measure the success of employee loyalty and advocacy programs? What key metrics should be tracked?
5. How can brands align their employee engagement efforts with their identity and culture, like Harley-Davidson has done?
6. How does adopting an unconventional leadership style impact employee loyalty compared to traditional methods?

The Growth Hacking Culture Podcast is a series of insightful interviews with prominent experts on mindsets, skills and mental resources to grow individually, lead motivated teams and create human-centric work cultures. These episodes are about thought provoking ideas to scale up and growth hack human-centric and performing work cultures. Hosted by Ivan Palomino

A recent study by the Ethics & Compliance Initiative revealed a significant gap between the importance of ethical leadership and its perception among employees. While more than 99% of employees believe it's crucial for leaders to be ethical, only 24% feel their leaders meet this standard. This disparity highlights the urgent need for a stronger focus on ethical leadership in the workplace.

Brian Beckcom is a distinguished Computer Scientist, Philosopher, and Trial Lawyer based in Houston, Texas. With 14 consecutive Texas Super Lawyer titles, Brian is recognized as one of the top legal minds in the state. His firm, VB Attorneys, is widely regarded as one of the best law firms in the United States.

LinkedIn https://www.linkedin.com/in/brianbeckcom/

His podcast Lessons from Leaders with Brian Beckcom https://www.brianbeckcom.org/

1. What are the most important ethical principles that leaders should uphold in today's workplace?
2. What are the common ethical dilemmas leaders face, and how can they navigate these challenges effectively?
3. How can leaders foster a positive and ethical workplace culture?
4. What ethical decision-making frameworks can guide leaders in making the right choices?
5. How does accountability play a role in ethical leadership, and how can leaders ensure they are held accountable?
6. What are the emerging trends in ethical leadership, and how are they shaping the future of leadership and ethics?
7. What advice would you give to aspiring leaders who want to make ethical decisions in their careers?

The Growth Hacking Culture Podcast is a series of insightful interviews with prominent experts on mindsets, skills and mental resources to grow individually, lead motivated teams and create human-centric work cultures. These episodes are about thought provoking ideas to scale up and growth hack human-centric and performing work cultures. Hosted by Ivan Palomino

Generative AI (GenAI) is making waves in the tech world, with experts describing it as a "technological tsunami." But what does this mean in reality? In this conversation, we delve into why GenAI is generating so much buzz, how it fits into the broader AI landscape, and which industries and functions are most poised for disruption.

We'll also explore the challenges of adopting GenAI, from human and financial hurdles to IT issues, and share real-world success stories of non-tech companies leveraging GenAI for growth and innovation. Learn how to strategically approach GenAI adoption and manage the change it brings to your organization.

Zuleka Kaysan is the Managing Director of The Cornerstone Advisory, where she leverages over 18 years of experience in business transformation to help organizations enhance innovation and operational performance.

Florian Raemy is the CEO of Prometee, an AI-first Swiss consultancy that specializes in guiding companies through the complexities of AI adoption and implementation.

1. How easy is it to adopt AI in corporate environments?
2. What are the major human and technical challenges in implementing AI successfully?
3. Can you share examples of non-tech companies effectively using AI, and how they’ve done it?
4. What are the first steps companies should take to start using AI, and what should they watch out for?
5. How can organizations prepare themselves to be AI-ready?
6. What are your top three pieces of advice for CEOs who are in "wait and see" mode regarding AI adoption?

See the video recording on our YouTube Channel

The Growth Hacking Culture Podcast is a series of insightful interviews with prominent experts on mindsets, skills and mental resources to grow individually, lead motivated teams and create human-centric work cultures. These episodes are about thought provoking ideas to scale up and growth hack human-centric and performing work cultures. Hosted by Ivan Palomino