Social media can become the bane of many small business owners’ existence.

Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post?

The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.

If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.

What You’ll Learn in this Episode:

-> Why posting every day without a strategy isn’t just ineffective — it’s exhausting.

-> How to align your social media efforts with your business goals.

-> The importance of understanding your ideal client and crafting clear messaging.

-> How to stop broadcasting and start engaging to build real connections.

-> The power of a "library" of pre-approved sales messages to overcome sales nerves.

-> Why engagement is more important than constant posting — and how to do it strategically.

-> The difference between social media and social networks (and why it matters).

-> How to balance building relationships with asking for the sale.

-> Why thinking of social media as a networking tool will transform how you show up online.

Mentioned In This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Mac&Ernie:
https://www.macandernie.com.au/

Do you ever feel like you’re running on empty, juggling all the balls, and just barely keeping it together? You’re not alone.

In this episode, I’m opening up about the hard lessons I’ve learned about burnout, rest, and why it’s not just OK – but essential – to take a step back sometimes.

If you’ve ever thought, “I can’t afford to rest,” think again. I’ll show you how rest is the ultimate productivity weapon, how you can build it into your routine (without the guilt), and why it’s the lifeblood of a business – and life – you truly love.

What You’ll Learn in This Episode:

-> Why rest is the most underrated key to long-term business success.

-> The personal burnout story that changed how I work and live.

-> How Simone Biles’ decision to step back inspired a global conversation about mental health.

-> The surprising ways rest fuels creativity, focus, and motivation.

-> My top five strategies to integrate rest into your busy schedule.

-> How setting boundaries helps you protect your energy and time.

-> Why scheduling rest is just as important as scheduling meetings.

-> How to delegate, automate, or eliminate tasks to free up your time.

-> The difference between intentional rest and mindless downtime – and why it matters.

Mentioned In This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Leanne Faulker - ReReadable:
https://rereadable.com.au/

Naomi Gora - Brand Whisperers:
https://brandwhisperers.com.au/

Episode 273 – Let’s Talk about Mental Health for Small Business Owners with Leanne Faulkner:
https://podcasts.apple.com/au/podcast/herbusiness-business-growth-strategies-for-women/id375381762

In this episode of the HerBusiness Podcast, we’re joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means.

Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of “Goals with Soul.”

This episode has so many insights to align your business and your life with what truly matters to you. You’ll walk away ready to get off the hamster wheel, take the time to reflect on your achievements, and create a more aligned approach to achieving your goals.

What You’ll Learn in This Episode:

• Why traditional, ego-driven goals can leave you exhausted – even after achieving them.
• How to redefine success by focusing on what you want to embody rather than just what you want to achieve.
• Practical ways to integrate soulful values into the mundane and practical parts of your business – your marketing, pricing, and hiring.
• The importance of celebrating wins instead of always rushing to the next goal.
• How to identify and avoid fear-driven decisions that lead to burnout.
• Why aligning your goals with your soul’s desires creates more meaningful and lasting success.
• How the Heart-Centered Planner can help you pause, reflect, and create a more intentional life and business.

Danielle’s Heart Centered Planner – 20% OFF
https://daniellelaporte.com/heart-centered-shop/

Listeners of HerBusiness can get 20% off a Heart-Centered Planner with code bizlove20 .

BONUS: Your planner comes with access to the Heart-Centered App and an ecosystem of support. PLUS free access to Danielle's Vision Builder virtual event on January 29, 2025.

Mentioned In This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist