• How the Value of Brands Changed During the Pandemic: An Interview with Alex Haigh, Brand Finance

  • Feb 28 2021
  • Length: 29 mins
  • Podcast

How the Value of Brands Changed During the Pandemic: An Interview with Alex Haigh, Brand Finance

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  • Summary

  • The COVID-19 pandemic has wreaked havoc on the global economy and consequently on the value of brands. In a return visit for Alex Haigh of Brand Finance, we discuss how the valuations of brand across all sectors have been upended, with enormous gains in some sectors while others plunged, perhaps never to recover.

    About B2Branded
    We're a bite-sized podcast for B2B brand and communications professionals. The podcast is hosted by Ian Bruce. 
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