• The Rising Tide

  • Written by: Turncast
  • Podcast

The Rising Tide

Written by: Turncast
Listen for free

  • Summary

  • The Rising Tide is a new podcast for business leaders, innovators, and disruptors who are transforming industries and driving growth. Whether you're growing from zero to one, or one to infinity, we're here to help connect you with the tools, tactics, strategies, and growth partners that will help you overcome the key obstacles you're facing and get results. Brought to you by Turncast.
    Copyright © Turncast
    Show More Show Less
Show More Show Less
Episodes
  • The Power of Storytelling: Creating Content That Resonates with Reade Milner

    The Power of Storytelling: Creating Content That Resonates with Reade Milner
    Nov 19 2024
    This week, Jud talks with Reade Milner, founder of Rogue Pine, about the power of authentic content and email marketing in driving business growth. Reade shares how his agency helps clients build impactful newsletters and marketing strategies by tapping into their unique stories and expertise. They explore the importance of consistency, the value of email lists over social media, and the benefits of a streamlined content creation process through anchor sessions. Reade emphasizes creating content that reflects personality and authenticity while being engaging and fun for the audience. With practical tips on growing newsletters and leveraging tools like Beehive and referral engines, Reade explains how businesses can sustain growth and build genuine connections. In this episode: (00:00) - Intro (00:44) - Meet Reade Milner (03:22) - Working with family: Challenges and rewards (05:16) - Scaling content creation for clients (09:53) - The importance of consistency in marketing (14:28) - Tools and platforms for effective newsletters (16:53) - Creating engaging and fun content (19:58) - Capturing unique client stories (23:26) - Team structure and operations (25:53) - Growing your newsletter audience (30:56) - Connect with Reade Key Takeaways Consistency is Key in Marketing Success: Consistently delivering high-quality, engaging content is essential for building trust and generating long-term ROI. Reade emphasizes that regular efforts, like newsletters and email campaigns, create reliable connections and lead to sustainable business growth. Content Should Reflect Authentic Personality and Expertise: The most effective content comes directly from the client’s experiences and beliefs. By developing a rapport with clients and capturing their authentic voice, Reade’s team ensures the content resonates with the audience and builds genuine relationships. Anchor Sessions Streamline Content Creation: Monthly or quarterly anchor sessions with clients are central to Rogue Pine’s strategy. These sessions allow for deep dives into storytelling, which can then be repurposed across various formats like newsletters, videos, and social media posts. Email Lists are a Business’s Most Valuable Asset: Building and nurturing an email list offers unmatched value compared to other platforms. Email marketing provides a direct line to the audience without the ever-changing restrictions of social media algorithms, making it an invaluable tool for fostering brand loyalty and driving results. Make Content Interesting and Fun: Bland, overly formal content won’t engage audiences. By incorporating relatable and enjoyable topics, such as personal stories or community highlights, businesses can spark meaningful interactions and encourage readers to keep coming back for more. Links Beehiiv: https://www.beehiiv.com Mailchimp: https://mailchimp.com HubSpot: https://www.hubspot.com ConvertKit: https://convertkit.com Connect with Reade https://www.linkedin.com/in/reademilner https://www.roguepine.co https://www.growrogue.co https://www.webuildnewsletters.com Connect with Jud https://turncast.com https://www.linkedin.com/in/judmackrill Subscribe and stay in touch Website: https://risingtidepod.com Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rising-tide/id1776713161 Spotify: https://open.spotify.com/show/0OVgci9xeCj991Q0gkFptF YouTube: https://youtube.com/@turncast Produce game-changing content with Turncast Turncast helps your company grow by producing top-quality content and fostering transformative conversations. We specialize in content generation, podcasting, digital strategy, and audience growth for fintech and financial services companies. Learn more at Turncast.com.
    Show More Show Less
    33 mins
  • From Leads to Loyalty: How to Build a Sustainable Growth Pipeline with John Wernz

    From Leads to Loyalty: How to Build a Sustainable Growth Pipeline with John Wernz
    Nov 12 2024
    This week, Jud talks with John Wernz, a marketing expert and private equity advisor. John shares actionable insights on how firms can drive sustainable growth through targeted lead generation and effective client conversion strategies. Drawing from his extensive experience with wealth management firms and fintech companies, John discusses the importance of omnichannel marketing and breaking down marketing maturity into stages: foundational marketing, inbound efforts, and growth channels. He emphasizes the value of quality over quantity in lead generation, explaining why a high-quality, well-targeted lead pipeline can boost conversion rates and streamline the client onboarding process. John also highlights the need for firms to experiment continually with new marketing channels to stay competitive in a rapidly evolving industry. In this episode: (00:00) - Intro (01:19) - John's professional journey (03:10) - Current trends in wealth management (04:04) - Effective marketing strategies (07:24) - The three buckets of marketing maturity (12:27) - Challenges in lead conversion (15:24) - Dataline and Testimonial IQ (20:51) - The role of compliance in marketing (27:48) - Investor insights and growth strategies (34:38) - Connecting with John Get full show notes and links at https://risingtidepod.com. Watch the episode on YouTube: https://youtube.com/@turncast.
    Show More Show Less
    37 mins
  • Purpose-Driven Growth: Finding Success Without Losing Yourself with Ali McCarthy

    Purpose-Driven Growth: Finding Success Without Losing Yourself with Ali McCarthy
    Nov 5 2024
    This week, Jud sits down with Ali McCarthy to explore the transformative power of purpose-driven leadership in financial services. Ali shares her journey of launching Amplify Your Voice, a fractional CMO service for the financial and fintech sectors, and discusses the importance of nurturing talent and authenticity within teams. They dive into the challenges of scaling without losing sight of personal well-being and core values, reflecting on the lessons COVID-19 offered about prioritizing what truly matters. From the significance of outcome-based storytelling to the evolving dynamics of client relationships, Ali emphasizes the need for adaptability, resilience, and genuine connection in today’s business landscape. Whether you’re a seasoned professional or just starting, this episode offers valuable insights into achieving growth that’s impactful, sustainable, and aligned with your purpose. In this episode: (00:00) - Intro (00:36) - Allie's current ventures (02:37) - Industry trends and leadership (10:56) - Navigating post-COVID business growth (11:41) - Effective marketing strategies (20:27) - Building the center for outcomes (33:10) - Advice for newcomers in financial services (38:22) - Where to learn more about Ali and her work Get full show notes and links at https://risingtidepod.com. Watch the episode on YouTube: https://youtube.com/@turncast.
    Show More Show Less
    42 mins

What listeners say about The Rising Tide

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.in reviews

Amazon Reviews
No Reviews are Available