In Pursuit of Luxury

Written by: In Pursuit of Luxury
  • Summary

  • In Pursuit of Luxury. As a term which has made its way into everyday language, the idea of luxury has secured a place in modern Western culture. In Pursuit of Luxury (IPOL) explores the many issues and debates surrounding the idea of luxury as a historical and contemporary phenomenon, both critically and commercially.
    © 2023 In Pursuit of Luxury
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Episodes
  • In conversation with Bijou Abiola
    Feb 1 2021
    Bijou Abiola – Director of Consumer Insights L’Oreal Luxe. Bijou is a proven innovator with over 10 years of driving growth in customer-centric businesses through creative strategies and compelling storytelling. Developing omni channel businesses for brands like Dior, Chanel, Bobbi Brown, Ralph Lauren and DVF, her collective experience across multiple retail categories produced a differentiation strategy that delivered over $220M in sales for a major department store in the U.S. In her current role, she partners with business leaders within L’Oréal’s Luxe division to convert data-driven insights into actionable customer acquisition and retention strategies. 
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    49 mins
  • In conversation with Maria Grachvogel
    Feb 18 2021
    Maria Grachvogel - Designer. Obsessed with the idea that clothing can transform your body, your mood and your confidence Maria experiments with innovative cutting always keeping the woman who wears the clothing front of mind. She is personally committed to preserving the craft of luxury fashion and is working with a technology partner to reimagine the future of fashion. One could easily describe Maria is a fashion architect instinctively interested in materials, shape, form and flow. Today we talk to Maria not only about her clothes but about embracing change in a changing world…
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    42 mins
  • In conversation with Helen Brocklebank
    Feb 25 2021
    Helen Brocklebank – CEO Walpole. Helen is the CEO of Walpole the official sector body for UK luxury. Founded in 1992 as a not-for-profit organisation, it counts more than 250 British brands in its membership and is recognised as the voice of British luxury. Walpole’s purpose is to promote, protect and develop a sector worth £48 billion to the UK economy and the jewel in the crown of UK business. Helen is prolific in her support for all things British and all things luxury. In addition to supporting and promoting some of the most internationally recognisable British brands she is also a champion for education and the role of women in the board room.
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    57 mins

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