Episodes

  • Employers need to be authentic and even authenticated

    Employers need to be authentic and even authenticated
    Dec 12 2024
    The Internet brought with it countless changes to society. For example, employers no longer control their employer brand. If past, present, and future employees are largely in control of your employer brand, your job posting ads and other marketing materials be authentic. But job ads from those looking to steal the data of those interested in working for you have also made authentication important. So, now, it isn't just important that you honestly communicate what it is like to work for you, but also important that candidates trust that the entity that posted the ad is actually the entity doing the hiring. Today's guest, Sean Horton of JobsInLogistics.com, shares with cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site the impact on the family of niche job boards his company operates from the increased need to be authentic and authenticated. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 mins
  • Are podcasts good for attracting candidates and employers?

    Are podcasts good for attracting candidates and employers?
    Nov 28 2024
    What do you get when you combine the American Thanksgiving Day holiday and three podcasters? Some bad jokes about turkey...and a few great takeaways. What you also get is a robust discussion with guest William Tincup of WRKdefined, a new network for work-related podcasts; Peter M. Zollman of AIM Group (Marketplaces / Classifieds); and Steven Rothberg of College Recruiter job search site. In addition to some jokes about turkey, we discuss what works well for job boards and recruitment marketplaces that have podcasts targeting employers, candidates, or both. What content should they focus on? How many minutes long should they be? Should you also post excerpts to social platforms like TikTok? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins
  • Impact of the U.S. Presidential election on the job board industry

    Impact of the U.S. Presidential election on the job board industry
    Nov 17 2024
    The re-election 1.5 weeks ago of Donald Trump was a shock to some, a relief to others, and sure to bring changes to the U.S. and global economies, therefore hiring, and therefore our job board / recruitment marketplace industry. In today's episode, guest Joseph Stubblebine of Lensa and cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter discuss what leaders in our industry should expect over the coming months and years. Some, they believe, will be negative, some positive, and a lot uncertain. The election was consequential and today's episode will help our listeners better understand its ramifications for our industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
  • Breaking news: JobGet acquires Snagajob

    Breaking news: JobGet acquires Snagajob
    Nov 16 2024
    JobGet today acquired SnagAJob, its 3rd acquisition in 18 months. JobGet is an app-first platform for quickly hiring hourly workers. In that niche, speed is key. SnagAJob was founded 25 years ago and was the largest hourly worker site in the U.S. with 100 million profiles of hourly workers. In our interview with JobGet's CEO, Tony Liu, he acknowledged some overlap between users but indicated that much of the data that Snagajob had on those users was not also possessed by JobGet and that roughly half of the users in Snagajob's database do not appear to be duplicative. So, although the deal seems on the surface to be designed to eliminate a direct competitor, there are great opportunities to create a one plus one equals three. Cohosts Peter Zollman of AIM Group and Steven Rothberg of College Recruiter are grateful to Tony for making time for the interview on what surely was a busy and momentous day for JobGet. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 mins
  • Indeed sued and LinkedIn fined

    Indeed sued and LinkedIn fined
    Oct 31 2024
    Another week, another fine...and another lawsuit. Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter get together for a little one-on-one episode to talk about some newsworthy legal matters impacting the two biggest players in our industry. First, we talk a little about Indeed being sued for patent infringement. Whether the lawsuit has merits or not is unknown at this point, but neither Peter nor Steven seemed to feel that it worthy of getting worked up about. Pun intended. More interestingly, Ireland fined LinkedIn for ad-related privacy violations and it appears likely that Microsoft, the parent of LinkedIn, not only expected the fine but set aside more money to pay for it than needed and has already pledged to do what is needed in order to be compliant. With 190 privacy laws globally, it wasn't all that surprising to your cohorts that a global player like LinkedIn got its hand caught in the cookie jar. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
  • How AI is changing targeting and engaging with candidates

    How AI is changing targeting and engaging with candidates
    Oct 19 2024
    Depending on who you talk with, artificial intelligence is either the best thing for the job board industry since sliced bread or one of the four horsemen of the apocalypse. Today's guest, Yazad Dalal of Joveo, discusses AI differently. Yes, it is a game-changer for employers, talent acquisition vendors, and others. However, its impact isn't all that different from the impact of other technologies when they were new. Our regular cohost, Peter M. Zollman of AIM Group, is off today. Joining us as guest cohost is Julie Sowash, Executive Director of Disability Solutions and one of the new owners of the Job Board Doctor consultancy group. Our other regular cohost, Steven Rothberg of the College Recruiter job search site, also joins the conversation but seems focused on cranberry juice. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 mins
  • Breaking News: Layoffs and Lawsuits

    Breaking News: Layoffs and Lawsuits
    Oct 10 2024
    The newly combined organization of Monster + Careerbuilder has apparently undergone a round of layoffs. Information is sketchy so far, but it appears that at least several people in sales- and partnership-related roles have lost their jobs. In other news, Indeed has sued ZipRecruiter after employees of ZipRecruiter apparently posted to LinkedIn and otherwise communicated with customers of Indeed information that may have been misleading. Indeed alleges that ZipRecruiter mischaracterized a recent change by Indeed that was designed to prevent employers from posting for free multiple versions of the same ad. Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this breaking news episode to learn what we're learning in real-time.
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    15 mins
  • Resurrecting a well-known brand: The rebirth of Jobster

    Resurrecting a well-known brand: The rebirth of Jobster
    Oct 6 2024
    This spring, in what felt like a Back to the Future moment for veterans of job boards, the Jobster.com brand was reborn. The original Jobster was founded in 2004 in Seattle, Washington, USA and led by Jason Goldberg. It raised $50 million, which was an eye-popping amount of money at the time. It attempted to combine the best of social media, which was in its infancy at the time, and job boards, which weren't much older. Within a couple of years, Jason departed, mass layoffs commenced, and the once darling became obscure. Cohost Peter M. Zollman of AIM Group is unavailable today but our other cohost, Steven Rothberg of College Recruiter, is joined by Jeff Dickey-Chasins, formerly known as The Job Board Doctor, and who still does some consulting when he's not busy being retired. We ask our guest, Vincent Cruz, why his Dutch company acquired the Jobster brand, what is the business model, who they compete against, and what the future looks like.
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    16 mins