• Marketing #Unfiltered

  • Written by: Sophia
  • Podcast

Marketing #Unfiltered

Written by: Sophia
  • Summary

  • In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
    © 2024 Marketing #Unfiltered
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Episodes
  • Ep 160 | How to create a visual strategy with the founder of WorkPlayBranding, Lyrik Fryer.
    Nov 27 2024

    Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON.

    Their eye for storytelling in their branding is top-notch.

    That's why I was STOKED to have Lyrik on the show.

    She walked us through:
    The big mistakes business owners make when it comes to their visual strategy
    If a visual strategy *truly* increases results?
    What’s the difference between launch branding and your overall branding — or is there a difference?
    How to reverse engineer your launch or event to come up with your visual strategy
    Why you should NOT be using the same photos for years
    Tips for planning your brand shoot...
    And SO much more.

    Resources to stay in front of Lyrik:

    Follow her company on Instagram @workplaybranding

    Check out all her goodies and resources on her website: workplaybranding.com

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    1 hr
  • Ep 159 | Write a talk that actually gets results with Heather Sager
    Nov 7 2024

    We've got the one and only Heather Sager on the show!

    Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.

    If you're not booking clients or growing your list from your talks -- you need to listen to this episode. Heather knows her shizzel.

    We talk about things like:

    • How to know what stories to share in your talk
    • The 5 different styles of signature talks (yes... 5!)
    • The big mistakes people make that get in the way of having a talk that gets results
    • How to know what topic to cover in your talk
    • Building relationships with clients so you can convert at a higher rate

    SO many things.

    Per usual, this is a good one.

    Plus, here are some juicy resources that she wants you to get your hands on:

    • Turn Your Next Unpaid Speaking Gig into a Profitable Outcome - Download 7 strategies to turn each speaking opportunity into a lead generator for your business.

      https://thespeakerco.lpages.co/profitable-speaking-guide/

    • Nail Your Guest Speaking Topics - Snag this step by step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits

      https://thespeakerco.lpages.co/topic/
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    1 hr and 3 mins
  • Ep 158 | How to build trust during a trust recession with Adela Hussain
    Oct 16 2024

    It's not enough to be a go-to expert, you need to be a trusted ICON!

    In this conversation we cover:

    ➡️ A step by step trust equation that will be AWESOME for your content

    ➡️ The 6 must-do habits of building trust

    ➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it)

    ➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing

    ...and so much more.

    Plus don't forget to snag her gift:

    10 Steps to Get Your Business In The Media: https://www.pitchtopress.com/


    You should also follow her here: https://www.instagram.com/adela__hussain/

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    1 hr and 12 mins

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