Marketing With Soul

Written by: Jared Johnson & Friends
  • Summary

  • Podcasting veterans Jared Johnson and Peter Balistrieri return to discuss how to make healthcare relevant to modern B2C consumers. 

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Episodes
  • MARKETING WITH SOUL: Direct Primary Care
    Aug 9 2023

    Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms. 

    Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how DPC clinics market their consumer-focused care. (Relevant #19)

    See omnystudio.com/listener for privacy information.

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    17 mins
  • MARKETING WITH SOUL: Nice & Firefly
    Aug 2 2023

    Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms. 

    Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Relevant #17)

    See omnystudio.com/listener for privacy information.

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    18 mins
  • MARKETING WITH SOUL: Best Buy & Forward Health
    Jul 26 2023

    Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past. 

    Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Relevant #15)

    See omnystudio.com/listener for privacy information.

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    19 mins

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