In this conversation, George B. Thomas and Chris Duprey discuss the importance of sales coaching and how it can drive better results for sales teams. They explore strategies and tactics for conducting effective sales role plays, reviewing game footage, and providing constructive feedback. They also highlight the qualities and skills of an effective sales coach and share recommended resources for enhancing sales coaching skills. Additionally, they discuss the potential of leveraging AI in the sales coaching process. In this episode, Chris Duprey discusses the use of AI assistants in sales training and role-playing scenarios. He shares how AI can generate scenarios for sales leaders to role-play with their teams, providing valuable practice and feedback. Chris emphasizes the importance of identifying and understanding sales problems before attempting to fix them. He encourages sales leaders to observe and coach their teams to drive progress. Chris also invites listeners to connect with him for further discussions and assistance with sales challenges. Takeaways: Sales coaching is crucial for driving better results and improving sales team performance. Effective sales role plays and game footage review can enhance sales coaching efforts. Curiosity, communication skills, and empathy are essential qualities for a sales coach. Sales teams can improve their coaching efforts by implementing strategies such as recording sales calls and using buyer-centric sales processes. Recommended resources for enhancing sales coaching skills include books like 'They Ask, You Answer' and 'Pitch Anything'. Chapters 00:00: Introduction and Importance of Sales Coaching 02:23: Defining Sales Coaching and its Impact on Results 08:41: Best Practices for Effective Sales Role Plays 14:48: Reviewing Game Footage and Providing Constructive Feedback 20:22: Qualities and Skills of an Effective Sales Coach 25:56: Strategies and Tactics for Improving Sales Coaching Efforts 38:25: Common Mistakes and Pitfalls in Sales Coaching 42:39: Recommended Resources for Enhancing Sales Coaching Skills 47:29: Leveraging AI in the Sales Coaching Process 48:27: Role-playing scenarios with AI 50:09: Identifying and fixing sales problems 51:23: Connecting with Chris Duprey