• #160 Construction to Creator; Blake and Morgan Hill's Influencer (and RV) Journey
    Nov 9 2024

    Blake and Morgan Hill are influencers that are living out their dreams of being full time content creators who will soon be traveling the country in an RV adventure.

    This episode comes naturally from Blake's discussion with our internship team that provided such rich, valuable lessons we simply had to share on our platform. Thank you to Miranda, Ivy, and Harinder for some excellent questions.

    Imagine taking the leap to travel with your wife full time, enjoy luxury experiences, dine in world renown restaurants, and then "having" to capture it all on video and photos (for a job)!

    He shares his inspiring journey from having a criminal justice degree to working in construction and eventually starting a drone business. His wife Morgan, a former sports reporter, transitioned to being a full-time influencer and social media marketer. Together, they have leveraged their skills and passions to create content for brands across different platforms, making their dream of traveling the country in an RV a reality.

    Blake emphasizes the importance of taking risks, being authentic, and working with brands that align with their values. He also offers practical advice on content creation, the use of social media, and the importance of perseverance.


    Morgan and Blake Hill:

    https://www.instagram.com/moreewithmo/?hl=en

    https://www.instagram.com/blakehilldrones/?hl=en

    https://www.tiktok.com/@moreewithmo


    Bart Berkey:

    https://www.instagram.com/bartberkey/?hl=en

    https://www.tiktok.com/@bart.berkey

    Alexa Berkey: https://www.tiktok.com/@alexasgourmetkitchen

    Terri Fisher-Berkey:

    https://www.instagram.com/food.haul/?hl=en

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    56 mins
  • #159 Minou Clark, CEO of RealSelf, former VP of Paris Hilton's 11:11 Media- "The ICK's to Avoid in Leadership"
    Nov 1 2024

    Minou Clark was formerly the VP of Paris Hilton's 11:11 Media. She is one of the most authentic and self-aware leaders that has been on this podcast. We discuss the "icks" of leadership and how to avoid them, and why she remains "herself" in running a flat organization.

    She shares her unique journey from media and entertainment to the aesthetics industry. Minou discusses her empathetic leadership style, emphasizing trust, ownership, and an open, flat company culture. She highlights the importance of personal growth and self-actualization through her work at RealSelf.

    Minou’s story conveys vital lessons on maintaining humility, fostering trust within teams, and encouraging employees by creating a supportive and transparent environment.


    More about Most People Don't: https://bartaberkey.com More about Minou Clark, CEO, RealSelf | Award-Winning Digital Leader | AdWeek Top 50 Business Leader

    LinkedIn: linkedin.com/in/minouclark


    Minou Clark, the newly appointed CEO of https://realself.com RealSelf, is a bold and visionary leader recognized for revolutionizing digital media businesses. With over a decade of experience at the intersection of pop culture and innovation, Minou has earned a reputation for driving exponential audience growth and crafting breakthrough revenue strategies for global brands and Fortune 500 companies, including Walmart, Meta, Amazon, Taco Bell, and L’Oréal.

    Minou’s expertise lies in fusing trends from internet culture with data-driven insights, consistently delivering transformative business results. As Senior Vice President at Paris Hilton’s 11:11 Media, she fueled explosive 70% audience growth across the digital empire, generating over 1 billion video views in 2023 alone. Known for her intellectual honesty and fearless decision-making, she is celebrated for pushing the boundaries of what’s possible in the ever-evolving digital landscape.


    Her award-winning leadership has earned her industry-wide recognition, including being named one of AdWeek’s Top 50 Business Leaders (2023) and accolades like Ad Age’s Social Campaign of the Year (2024) and Cannes Lions Finalist for Excellence in Brand Experience & Social Content Marketing (2023).

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    41 mins
  • #158 Velia Kennedy; Accepting and Truly Being (and Selling) "All-Inclusive" - Travel Advisor of The Year
    Oct 24 2024

    What does it take to be named ASTA's Travel Advisor of the Year? Reputation, values, and creativity all helped Velia Kennedy, the founder of Modern Family Travel, earn this recognition.


    When I met her at a KINDNESS CONFERENCE, I was drawn into her authentic being. Not pretentious, not fancy, but extremely real.


    She shares her evolution from pursuing early childhood education to selling engineering software, and eventually establishing her own travel agency. Despite exceling in corporate sales, Velia felt unfulfilled and pivoted towards her passion for travel, focusing on creating meaningful family experiences.


    Our discussion emphasizes the value of authenticity, compassion, and personal fulfillment. Velia's journey underscores the importance of aligning one's career with personal values, being open to new opportunities, and stepping out of comfort zones.


    Her story, encapsulated by winning the 2024 ASTA Travel Advisor of the Year award, highlights the impact of authenticity in business and the importance of taking chances to find true satisfaction. Lessons to overcome fear include exploring varied career possibilities, prioritizing personal fulfillment over societal expectations, and the transformative power of kindness and authenticity in building a successful business.


    More about Velia and her agency here: https://www.modernfamilytravelllc.com/

    More about Most People Don't:

    https://mostpeopledont.com

    Contact Bart if you have an idea for another amazing guest to contribute to this AWARD WINNING, TOP 2% IN THE WORLD PODCAST.

    bart@mostpeopledont.com

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    28 mins
  • #157 Emmy Awards and Telling the BEST Story, Former News Anchor/Reporter- Brad Sattin (Partner at Focus Media Services)
    Oct 18 2024

    At 12 years old Brad Sattin wrote a neighborhood newspaper to 'TELL STORIES' about his friends. He knew what he wanted to do for a career and for his passion. He wanted to uncover and tell stories that would be "fair and accurate". His began to "do" what "Most People Don't" and started looking at the stories from the lens of where everyone else was "not looking".


    As he grew up, he would focus his passion toward building his career, including an internship with Dan Rather and even toward winning 4 Emmy Awards.


    Brad, after a 30-year career as a reporter/news anchor, now partners at Focus Media Services. His story narrates the rigorous path of a TV journalist, filled with long hours, self-doubt, and the real-life impact of experiences covering both heartwarming and tragic stories. Through personal reflections and anecdotes, including on-air blunders, failed job transitions, and running marathons, Brad sheds light on the power of authenticity, kindness, and resilience.


    Key lessons include overcoming fears, the significance of persistence and improvement, and appreciating one's own achievements in real-time. The script serves as a testament to the journey of personal and professional growth by embracing authenticity in storytelling and the positive impact of small gestures in interactions.


    More about Focus Media Services here:

    https://focusmediaservices.com/

    More about Most People Don't here:

    https://mostpeopledont.com


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    48 mins
  • #156 Founder of FazeFWD, Meg Fasy on "Making it Meaningful"
    Oct 10 2024

    Meg Fasy is back and honored to have her as my first "repeat" guest in 150+ episodes. Not only is she a friend, but a massive resource in the Sponsorship/Meeting & Events space. She has earned and learned a perspective that is valuable to anyone that might ever attend a conference and wants to "stand out".

    This podcast, recorded at the IMEX America conference in Las Vegas, shares answers by Meg on questions like, "among thousands, how do you differentiate yourself" and "how do you become memorable"?


    She shares a few best practices for making MEANINGFUL CONNECTINS by offering value and authentic conversations.


    Key topics include the importance of relationship-building over one-time interactions, personalized sponsorship strategies, and unique offerings for event planners.


    Meg emphasizes providing value through actions like main-taining client relationships, offering quiet places at events, and focusing on sustainability. She shares insights from her experience in sales and sponsorship, promoting a customized approach to client engagement.


    The conversation also highlights the camaraderie and support within the small business community and discusses the competitive nature of larger industries like hotels. Meg encourages listeners to consider their marketing objectives and use storytelling to create memorable experiences in professional interactions. More about Meg Fasy:

    Meg Fasy is well known in the events industry, with a diverse career that spans hospitality, convention and visitors’ bureaus, industry associations, event technology, and strategic partnerships.

    As the founder of FazeFWD, a sponsorship management company, Meg is dedicated to enhancing the dialogue between event organizers and brand partners to boost attendee engagement. Her expertise includes:

    · Create Robust Prospectuses that offer value and build revenue

    · Drive strategic initiatives

    · Design immersive experiences for Live events

    Her commitment to innovation in the events industry continues to make a significant impact on how sponsorships are approached and executed.

    https://fazefwd.com

    meg@fazefwd.com

    Listen to more podcast episodes at:

    https://bartaberkey.com/podcast


    For speaking inquires or to have Bart conduct live podcast interviews at your next event: bart@mostpeopledont.com

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    21 mins
  • #155 Fred Fung, GM of Bonita Bay Club; "When You Don't Need Credit..."
    Oct 4 2024

    Imagine being the General Manager for one of the BEST private clubs in the entire country and refusing to be nominated for an award (that you truly deserve!).

    “I don’t need it.”

    Below are THE TOP 3 things that I learned yesterday about LEADERSHIP from Fred Fung, the General Manager of the Bonita Bay Club in Florida during my visit and training/keynote presentation with his team.

    1.YOU NOT ME

    Not “my way”, but “our way”.

    Carry someone else ahead of you across the finish line.

    Authentically put others AHEAD of YOURSELF.

    My friend Fred shared this quote by Harry S. Truman that he lives by and that has changed the trajectory of his entire career.

    "It's amazing what you can accomplish when you don't care who gets credit".

    It is not about him. Its not about his needs. He is able to use an approach that I talk about for leaders called “ERASE YOU”. At work, he puts his employees needs ahead of his own. He puts the member’s needs ahead of his own. He removes obstacles and barriers to enable others to succeed. He doesn’t need to be in the photo. He would rather be “anonymous” in his contributions.

    Perhaps you’ve seen the video of the marathon runner who stops short of the finish line to help another runner who can barely stand. This gentleman carries the weak runner ahead of him, so that the other person can finish ahead of himself. Literally putting “others ahead of yourself.”.

    2. CARE DEEPLY

    “Nobody cares how much you know until they know how much you care”- Theodore Roosevelt

    CARE ABOUT As part of his role, he is often required to make massive decisions within minutes. The influencers for those decisions always remains most heavy for OTHERS.

    After conducting a KEYNOTE/TRAINING SESSION for his team, I began to understand even more the impact of his approach.

    “This is the BEST job I’ve ever had. I’ve been here for 20+ years, and everyday I’m able and encouraged to learn more, to challenge myself, and even do more.”

    Fred celebrates his team. Knows every employee by name and is careful to inject something personal about them when he introduces me. “Hugh is responsible for 140 golf instructors”. “Jean has been here for years, always works with a smile, and is so good at making salads that there is one named after him on the menu.” “Robert loves teaching new servers how to do their jobs better, and he won a car years ago by making a half-court shot at a competition.”

    3. YOU NEED TO LISTEN TO THE PODCAST NOW FOR TIP #3

    More about: FREDERICK FUNG, CEO and General Manager, Bonita Bay Club

    Fred started with Bonita Bay Club in 2010, departed in 2017, and re-joined in 2019. In the interim, Fred was the General Manager and Chief Operating Officer of Charlotte Country Club, a Top 10 ranked Platinum Club of America and a Top 50 ranked Platinum Club of the World. With 35 years of hospitality leadership experience, Fred spent twenty years of his career in the luxury hotel sector, highlighted by a 7-year tenure with Mandarin Oriental Hotel Group, opening their triple (hotel, restaurant, and spa) 5-Star property in Miami.


    In 2007, he transitioned to private club management with Turnberry Isle, Fisher Island, and joined Bonita Bay Club immediately following its turnover from developer to member owned.

    Bonita Bay Club is Florida’s largest member-owned private club golf facility. As Chief Executive Officer, Fred is responsible for the operational and strategic oversight of two campuses, five golf courses, 16 tennis courts, 15 pickleball courts, a 60,000 square foot Lifestyle Center, six restaurants, croquet, bocce, a resort style pool, and serving 4000 Members and 600 staff.

    https://bonitabayclub.net


    More podcasts available at https://bartaberkey.com/podcast

    To contact Bart for SPEAKING OR TRAINING ENGAGEMENTS; bart@mostpeopledont.com


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    46 mins
  • #154 Putting Down a Dream, Picking up a Passion; Hannibal Navies; Retired NFL Player, VP with United Charitable
    Sep 27 2024

    Imagine how you feel if you were ever told...

    "You are no longer as remarkable as you once were."

    "Perhaps you should try something else."

    "Other people are now better than you."

    Personally, I've been there.


    Today's podcast guest, Hannibal Navies has also been there. After almost 10 years in the NFL, he realized there were other options for him to "contribute to others" that didn't require him being on the field.


    He always knew he has a passion to help others and started a foundation when he was an active player. This allowed him to continue to pursue his passion and ONE OF HIS DREAMS. This gentleman has many, and they all include "doing" for others and giving back.


    He now serves as the Vice President of Development for Athletes Charitable (https://athletescharitable.org/)

    (part of United Charitable; https://unitedcharitable.org) in which he is helping athletes develop philanthropic opportunities to assist others in need.

    The live event interview focuses on philanthropy and how United Charitable helps individuals and businesses to give back easily. Hannibal shares his journey from an NFL career to founding the 360 Sports Academy Foundation, emphasizing the importance of leadership through athletics and helping young student athletes navigate life's challenges.


    The discussion encourages viewers to chase their passions, try new things, and use their platforms for positive impact. Lessons include the value of giving back, finding personal fulfillment through helping others, and overcoming the fears associated with transitioning from one career to another. More about Hannibal Navies;

    Hannibal Navies is leading the charge at Athletes Charitable as Vice President of Development. Hannibal is a 9-year NFL Veteran, social entrepreneur, influencer, and founder of 360 Sports Academy and the Hannibal Navies Foundation. In addition to being part of the brotherhood of the NFL, Hannibal is passionate about philanthropy and social good efforts that create meaningful change in disenfranchised communities.

    His education includes an executive MBA and entrepreneurial certification from Harvard University. He most recently served as the Director of Engagement & Outreach for The Trust, powered by the National Football Players Association. This effort provides transitioning NFL players with the support and resources needed to ensure their success outside the game of football.

    His leadership in this work reflects the dedication that Hannibal has for empowering professional athletes and his desire to see them thrive beyond their sports careers. Hannibal has made an impact on the lives of several professional athletes through his work, personal influence and mentorship. His extensive experience as an entrepreneur, public speaker and philanthropist have groomed and qualified him for his role at Athletes Charitable.

    More interviews about people "doing" what "Most People Don't" can be found here: https://bartaberkey.com/podcast

    Contact Bart for speaking inquiries at: bart@mostpeopledont.com

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    14 mins
  • #153 “Conversations not Campaigns, Socially Caring, and Middle Finger Inspiration”: Brooke Sellas, Founder- B Squared Media
    Sep 20 2024

    In this live edition of 'Most People Don't, But You Do,' I welcome Brooke Sellas, founder and CEO of B Squared Media and author of 'Conversations That Connect.'


    We met at a KINDNESS CONFERENCE and I found her to be indeed not only KIND, but exceptionally smart and driven.


    I did not know the term "social care" before I spoke with her. Essentially, imagine how much better you feel when you share feedback, complaints, inquiries online with a brand and they actually have a CONVERSATION back with you. This is the essence of B Squared Media; employing a team that can not only create your social media strategy, but also respond as human beings in a way that is meaningful and caring.


    Social Care. They are the BEST in the INDUSTRY.


    Brooke discusses her journey from luxury real estate to founding her own company, driven by her commitments to kindness, social media strategy, and customer care.


    We dive into her experience with social media at the Cystic Fibrosis Foundation, the importance of customer interaction through social media, and the innovative approach of social care.

    Brooke also shares insights on the impact of AI and the concept of building AI doppelgangers. The conversation highlights the significance of making people feel seen and valued, both in personal and business contexts.

    More about Brooke Sellas:

    Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. Dive into her insights on the pages of her book, "Conversations That Connect," or from one of two digital marketing courses she teaches at the University of California, Irvine.


    Most People Don't | Resources


    Learn additional key take-aways by listening to more of Bart Berkey's conversations with successful leaders on his weekly podcast.


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    Any KEYNOTE SPEAKING OR LEADERSHIP TRAINING REQUESTS can be directed to bart@mostpeopledont.com

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    59 mins