No Brainer - An AI Podcast

Written by: Geoff Livingston and Greg Verdino
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  • Summary

  • AI is changing everything, including how leaders build their companies, strengthen their brands, and create demand. In this bi-weekly podcast, Greg Verdino and Geoff Livingston share the big news, trends, and lessons learned from AI evolutions as they impact business leaders. From observations inside the enterprise to the biggest AI announcements and everything in between, get the latest information you need to succeed.
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Episodes
  • NB41: Cracking the AI Conundrum with Rex Briggs

    NB41: Cracking the AI Conundrum with Rex Briggs
    Sep 25 2024
    In this episode of the No Brainer podcast, hosts Geoff Livingston and Greg Verdino welcome Rex Briggs, chief ai officer at Claritas and AI subject matter expert for the MMA. They explore the limitations of AI, the importance of understanding its capabilities, and the risks associated with its implementation. The conversation delves into the role of algorithms, the significance of precision in AI applications, and the evolving landscape of marketing agencies in the age of AI. Rex shares insights from his book, 'The AI Conundrum', emphasizing the need for businesses to adapt and embrace AI while being mindful of its limitations and risks. The episode concludes with a discussion on the importance of process and leadership in successfully integrating AI into marketing strategies. Chapters 00:00 Introduction and Commercial Break 03:02 Exploring the Limitations and Risks of AI 07:50 Using Machine Learning and Gen AI for Segmentation and Personalization 17:38 Making Informed Decisions about AI: Precision and Open/Closed Systems 25:17 Differentiating AI Hype from Reality 25:51 The Future of Agencies and Marketing Departments in the Age of AI 34:57 The Importance of Process Documentation and Optimization 40:36 Leadership and Embracing Change in the AI Era Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
  • NB 40: AI Impacting the Digital Content Ecosystem with Stephanie Pereira

    NB 40: AI Impacting the Digital Content Ecosystem with Stephanie Pereira
    Sep 11 2024
    In this episode, Greg and Geoff are joined by Stephanie Pereira, the COO of Astral AI. They discuss the impact of AI on the digital content ecosystem and the challenges and opportunities it presents. The three discuss the exponential increase in content and how AI is making it easier to scale. Immediate impacts include the importance of maintaining quality and relevance in AI-generated content, understanding the role of AI in personalization, and the need to balance human touch and machine in content creation. The conversation explores the need for organizations to define workflows and roles when implementing AI technology. Stephanie, Greg and Geoff also touch on the significance of brand guidelines and the role of creativity and empathy in marketing. They also critique the overemphasis on prompt engineering and how it distracts businesses from embracing a more holistic understanding of AI's capabilities. Chapters 00:00 Start 03:30 AI is making it easier to scale content production, but it's important to maintain quality and relevance. 08:56 Building trust with AI-generated content is essential and striking the right balance between human and machine is crucial. 13:38 How social networks are adapting to AI generated content. 17.34 Brand guidelines are essential for maintaining consistency and coherence in marketing efforts. 23:52 Stephanie’s crystal ball future vision for AI and digital content. 27:51 AI in the Loop: Creativity and empathy are crucial for effective marketing, and AI can serve as a co-pilot to enhance these qualities. 33:08 Relying on prompt engineering as the future of AI is a mistake. Here’s why! Astral Website: https://tryastral.com/ Stephanie’s LinkedIn: https://www.linkedin.com/in/stephaniepereira/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • Big Tech Winners and Losers in the AI Hype Bubble

    Big Tech Winners and Losers in the AI Hype Bubble
    Aug 28 2024
    This fun end-of-summer podcast features Nick Unger, Managing Partner, AlterityAI in a follow-up conversation about the AI hype bubble and its potential impacts on enterprise adoption. Nick, Geoff, and Greg discuss some of the winners and losers of the generative AI bubble (28:52), but before they get there, they discuss what long-term impacts AI hype will have on businesses. Nick argues that while we may not be approaching artificial general intelligence, the power of generative AI is just beginning to be tapped and to market it Silicon Valley companies will keep promoting roadmap goals. The hosts and guest discuss the importance of education, data governance, and strategic implementation of AI within organizations. Finally, the conversation concludes with a conversation on winners and losers in the bubble era, including the challenges faced by traditional big tech companies adapting to the AI revolution, using examples like Cisco and Intel. Nick, Geoff, and Greg speculate on potential winners and losers in the AI landscape, discussing companies like Nvidia and Google and how established companies like SAP and Adobe might better navigate the AI landscape within their respective domain expertise. 00:00 Start 3:27 MIT Generative AI Course - What was it like? 4:44 Is the AI hype wave actually going to end? 8:39 How valuations are driving the hype cycle. 13:14 Using AI to lift humans. 16:00 When the seismic impact of generative AI technology normalizes 21:14 How do organizations pick the right use cases successfully? 23:49 There are no organizational AI experts 29:21 Brands that are winning and losing in the AI era, including Cisco, NVIDIA, Google, Intel, SAP and Adobe Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 mins

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