• PETA’s “Save the Whales” Billboard (2009)

  • Feb 1 2024
  • Length: 29 mins
  • Podcast

PETA’s “Save the Whales” Billboard (2009)

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  • Summary

  • In this episode of Finding the ADvantage, we're diving deep into the controversial waters of PETA's notorious "Save the Whales" billboard campaign. With special guest ,Annabelle Hicks, we'll explore the tumultuous intersection of animal rights activism and body shaming that left audiences and critics alike reeling in 2009.


    We'll discuss the implications of comparing humans to animals, the misguided attempts at promoting vegetarianism, and the societal obsession with body image. Despite PETA's claim that the ad motivated a national conversation on veganism, we question the effectiveness of such shock tactics and the true intentions behind them.


    Tune in for a compelling dialogue on the power and pitfalls of shock value in advertising, and the delicate dance between intention and impact. Whether you're an ad aficionado or a curious bystander, this episode is sure to spark conversation and maybe even a little controversy.


    Commercial discussed: PETA's "Save the Whales" Billboard


    Sources:

    - HuffPost's critique of PETA's campaign

    - Agency Spy's report on the public response

    - Statements from The Obesity Society


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