Patagonia's only shareholder // Planet Earth
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Patagonia's only shareholder // Planet Earth
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About this listen
Ever since Patagonia's CEO Yvon Chouinard, decided to sell out the company to the only shareholder that matters, social media and businessmen have gone crazy alike.
But what exactly did the company do? And what are the political, marketing and business consequences of such a power move?
Join us in episode 5 as we attempt to unravel the topic and dive in to the pros and cons of Patagonia's new steward-ownership model.