In this Telugu podcast, we sit down with Ambica Krishna garu, the driving force behind the legacy of Ambica Agarbatti, for an intimate look into his life’s journey, the evolution of his family business, and his multifaceted roles in public life. Known for his deep-rooted faith and savvy business acumen, Krishna garu takes us through the inspiring story of how Ambica Agarbatti grew from humble beginnings into a symbol of trust and devotion for millions.

Starting with the brand’s foundation in the late 1960s, Krishna garu reflects on the legacy his father built. Driven by the motto "Bhagavanthundiki Bhakti Ki," which translates to "Devotion to God," Ambica Agarbatti set out to embody purity and spirituality in every product.

Running a family business of this scale comes with its own set of challenges, and Krishna garu shares the unique dynamics of managing a large joint family business that spans across 30 family members and employs over 2,500 people. He reveals how he maintains a close bond with long-term employees, some of whom have worked with Ambica Agarbatti for more than 15 years, fostering a culture that intertwines family values with corporate principles. Krishna garu firmly believes that faith and fate play integral roles in the journey of Ambica, a sentiment that he holds deeply as he continues his father’s legacy.

Despite a growing wave of atheism and a societal shift away from traditional practices, Krishna garu reflects on how Ambica Agarbatti has adapted. He observes that people, particularly the younger generation, no longer follow the traditional practice of visiting temples; instead, their approach to spirituality has transformed. While some see this shift as a challenge, Krishna garu views it as an opportunity to preserve and present the spiritual values embedded in Ambica Agarbatti’s products to a new audience.

The marketing legacy of Ambica Agarbatti is as unique as its inception. Krishna garu shares memories of how his father began with Doordarshan ads and created taglines like "Ammakam Ante Nammakam" (Faith Means Trust), which resonated deeply with the Indian audience. One quirky story involves a van Krishna garu used for advertising, which locals mistook for a cigarette van, adding to the product’s unique appeal. He recounts the days when their humble van roamed the streets, drawing in curious onlookers and slowly building brand recognition one stop at a time.

Whether you’re an aspiring entrepreneur, a traditionalist at heart, or simply interested in the spirit behind Ambica Agarbatti, this conversation is filled with insights and inspiration.

In this telugu podcast with Shobu Garu, the mastermind behind *Baahubali* and co-founder of Arka Media, we dive deep into the complex world of TV serials, movie production, and the rise of OTT platforms. Drawing from his vast experience, Shobu Garu offers invaluable lessons on understanding audience behavior, managing production challenges, and making strategic investments. This conversation unveils the realities of working in the entertainment industry while also providing a glimpse into the nuances of startup investments.

Shobu Garu begins by shedding light on the TV serial industry, explaining how producers capture and retain audience interest. He elaborates on how they monitor market trends, determine which characters are resonating with viewers, and adjust scripts based on TRP (Television Rating Points). He mentions that TRP, tracked by multinational agencies, is crucial for channels to assess a show’s success. While TV remains a passive medium, Shobu Garu explores the possibility of responsive, interactive shows becoming popular in the future, though he notes that audiences are still comfortable with conventional passive storytelling for now.

The conversation takes a deeper dive into the making of *Baahubali*. Shobu Garu recalls how the film initially received negative reviews on the first day, but the perception gradually shifted as more people watched it. He explains that fan-based audiences come with specific expectations, which can lead to early criticism. However, the involvement of Karan Johar in promoting *Baahubali* across North India played a pivotal role in establishing its pan-India appeal. Reflecting on a past project, *Eega*, Shobu Garu points out that while it struggled in Hindi theaters, it performed exceptionally well on TV, showing how different platforms affect audience reception.

Budget management is another key aspect that Shobu Garu touches upon. With over 5,000 people working on the *Baahubali* crew, controlling costs was a daunting task. Despite the challenges, the team decided to increase the budget for the sequel to meet public expectations. Shobu Garu emphasizes that a bold vision sometimes requires financial flexibility. He also explains how the team resolved disagreements over budget decisions, ensuring the creative vision remained intact.

The discussion then shifts to the complexities of large-scale movie releases. Releasing *Baahubali* across 8,000 screens was a groundbreaking move, and Shobu Garu provides insights into the logistics involved, including managing regional taxes and distribution strategies. He explains how postponing the sequel’s release was a strategic decision that allowed the hype to build, ultimately contributing to the film’s massive success.

Beyond filmmaking, Shobu Garu delves into his investment strategies. He shares his approach to startup investments, explaining that he evaluates businesses across different stages—seed funding, pre-evaluation, and post-launch. Media-based startups, he believes, hold significant potential, and if given ₹1 crore, Shobu Garu mentions he would likely invest in a media venture. He also discusses the qualities he looks for in founders, valuing passion, adaptability, and long-term commitment over age or experience.

Towards the end of the conversation, Shobu Garu offers practical advice for aspiring entrepreneurs. He cautions against blindly following trends without understanding the depth of a business. Success, he says, requires consistency, persistence, and a genuine passion for the craft. Shobu Garu warns that constantly shifting focus can be a red flag, and instead, one should work steadily toward achieving well-defined goals.

Whether you're an aspiring filmmaker, a media enthusiast, or someone interested in startups, Shobu Garu’s insights offer practical knowledge and inspiration.

Dr. A. Gurava Reddy on Bone Health, Joint Replacements & Medical Ethics | Modern Healthcare Podcast

This Spotify-exclusive Telugu podcast episode features Dr. A. Gurava Reddy, a renowned orthopedic surgeon and CEO of Sunshine Hospitals, specializing in knee and hip replacements. Dr. Reddy provides expert insights into bone health, joint care, and the realities of modern healthcare, touching on topics like medical ethics, patient care, posture correction, and the impact of lifestyle choices on health.

Hospitals are often depicted negatively in the media—like in Tagore featuring Chiranjeevi—leading to mistrust between patients and doctors. Dr. Reddy sheds light on how these portrayals affect public perception, the pressures doctors face, and how hospitals like Sunshine balance financial goals with quality patient care.

• Discover how smoking, soda consumption, and excessive caffeine contribute to osteoporosis by weakening bones.
• Dr. Reddy emphasizes the importance of weight-bearing exercises and a diet rich in calcium and Vitamin D through foods like cheese, fish, nuts, mushrooms, fortified cereals, and tofu to maintain strong, healthy bones.

• Learn about the latest advancements in knee and hip replacement surgeries and how healthcare facilities like Sunshine Hospitals ensure patient-centered care.
• Explore how hospitals handle financial targets without compromising medical ethics and maintain transparency in healthcare delivery.

• “Sitting is the new smoking,” warns Dr. Reddy. Find out how prolonged sitting affects your spinal health and muscle flexibility.
• Dr. Reddy offers practical tips for posture correction, including choosing the right pillow, ergonomic chair, and adopting better seating habits to prevent chronic back pain.

• Get insights into sciatica and how to manage severe back pain during pregnancy caused by the relaxin hormone.
• Dr. Reddy shares pain relief tips for expecting mothers, including the importance of stretching, posture awareness, and supportive mattresses.

• Is it healthier to sleep on a mattress or directly on the floor? Dr. Reddy weighs the pros and cons of each option and explains how postural support can improve sleep quality.

What You’ll Learn from this Podcast Episode1. Bone Health & Osteoporosis Prevention2. Joint Replacements & Healthcare Management3. Posture & Prolonged Sitting: A Silent Epidemic4. Sciatica & Pregnancy Pain Management5. Floor vs. Mattress: Which is Better for Your Spine?