On this installment of the cross country collective, we dive into the world of racing sponsorships and talk about how to establish, build, and maintain them. Some of our sponsors have become great friends! We also hear from Crystal Diebold, the Director of SKD Events, and Sunstar Engineering's Doug Kirik! Any time you're shopping for new gear or sick merch on zerolimitsdesigns.com, use Promo Code XCCOLLECTIVE at checkout to save 15%!