In today’s episode, we’re hosting Paula, who established the Sanctuary House, a very special place, hosting events geared towards supporting the mental well being of foreigners here in Aarhus.

The special thing about The Sanctuary House is that you get the experience of entering a home and being treated with the kind of hospitality that you get in a home. It is a warm and supportive environment especially geared towards those who have a feeling of isolation and are looking for a community.

The Sanctuary House is dedicated to building friendships between their guests through sharing circles. You can stay back after the event and spend time talking to the others over cups of chai.

We have recorded this show on 11th of December morning from Denmark, which was back then under freshly announced partial lockdown (update - now we have almost a full lockdown).

Among other things, this means that all the restaurants, bars, cafes and entire cultural life are currently shut down in 69 out of 98 municipalities in the country.

How should business owners react when their livelihood is in danger?

Today we discuss a very peculiar case of a little restaurant in Palmyra, Pennsylvania "Taste of Sicily" and talk about a scenario of civil disobedience as a survival strategy.

Today we are solving a challenge sent to us by Koko, a Japanese illustrator, who is teaching how to draw manga. Koko is asking us about how to target and sell to parents and how to price her manga teaching services. Luckily we have our marketing and advertising specialist and an owner of DO SOMETHING consulting agency, Maria Voss, to support us in answering the questions.

Hi! My name is Koko - I am Japanese, illustrator, my business is. to teach how to draw manga /anime :D

I have 2 struggles. help meeeee

1) How do I target/sell parents?

so..... most of my students are kids, age 07-15. But it's parents, who pay.

I decided that I need to target both, Kids and Parents. I am doing ok for kids targeting, but how do I target/sell parents? Parents' don't care about to learn "how to draw anime hair" on TikTok or YouTube. so they don't really "look for me" - I have to go to them. (I think???). but .... How? Where are they?

My business is right now physical lessons but I want to expand outside of Denmark, by offering online lessons, online products....so I'm talking here about online marketing - reaching out parents in USA, UK, (anybody whose kids speak English.)

2) Struggle 2

Pricing!!

What's the method to price on my service, without me feeling undercharge or that people are feeling it's ripped off?

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