Black Friday is here, and while many shoppers are hitting the malls, others are taking advantage of deals on social media. Marketing and social media expert Gary Vaynerchuk highlights the rise of live shopping on social media as a potential disruption to the retail industry. Influencers are making millions of dollars each month through live shopping events on TikTok, he says, much like QVC. Next, Dr. Scott Gottlieb gives his perspective on the future of health care as President-elect Trump’s transition team takes shape, including Trump’s pick of RFK Jr. as health secretary. CNBC’s wealth reporter Robert Frank shares the impact philanthropy has had on the net worth of America’s richest people–and explains why Warren Buffett has already shared his will with his family. Plus, the FTC has launched an antitrust investigation into Microsoft, and Moana 2, Wicked and Gladiator II had a successful Thanksgiving.

Dr. Scott Gottlieb - 21:19

Gary Vaynerchuk - 34:52

In this episode:

Gary Vaynerchuk, @garyvee

Scott Gottlieb, @ScottGottliebMD

Becky Quick, @BeckyQuick

Steve Liesman, @steveliesman

Robert Frank, @robtfrank

Zach Vallese, @zachvallese

In this bonus episode of Squawk Pod, the beloved “Roundball Rock” NBA theme song could make a return to NBC. CNBC’s Alex Sherman shares the latest on the rights to the iconic song and whether fans will hear it when the NBA returns to NBC starting in 2025. The Roundball Rock composer himself, John Tesh, heard us squawking about his song and reacted to it on his podcast. Tesh then joined Squawk Box to share his perspective on the likelihood of a rights deal and his song making a comeback.

In this episode:

Alex Sherman, @sherman4949

John Tesh, @JohnTeshMedia

Becky Quick, @BeckyQuick

Joe Kernen, @JoeSquawk

Andrew Ross Sorkin, @andrewrsorkin

Katie Kramer, @Kramer_Katie

Israel and Hezbollah reached a permanent ceasefire agreement overnight after nearly 14 months of fighting. In Washington, CNBC’s Eamon Javers discusses the latest picks for Trump’s economic team, and in Silicon Valley, OpenAI is allowing employees to sell about $1.5 billion worth of shares in a new tender offer to SoftBank. Wall Street Journal columnist Peggy Noonan is turning her nearly 25-year-old “Declarations” column into a book. After years of speech writing for Ronald Reagan and writing on American politics, Noonan reflects on our nation’s journey to Trumpian conservatism. Plus, this Thanksgiving, a Squawk Box tradition: Butterball is back with its Turkey Talk-Line, helping holiday cooks avoid turkey turmoil. Supervisor Bill Nolan shares this year’s turkey trends and tips for the perfect bird.

Eamon Javers - 03:23

Peggy Noonan - 17:28

Bill Nolan - 28:52

In this episode:

Peggy Noonan, @Peggynoonannyc

Eamon Javers, @EamonJavers

Becky Quick, @BeckyQuick

Andrew Ross Sorkin, @andrewrsorkin

Zach Vallese, @zachvallese