If you’ve ever heard the advice “you need more storytelling” in your marketing, but you’re unsure how to actually execute that, this episode is for you. Unless you’re already a writer, a lot of people freeze up when they’re told to tell stories. “What do I include in the story? What if I’m not a good storyteller? What does it even mean to be a ‘good’ storyteller?”

Well today, I’m joined by Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve.

She writes about the intersection of business growth and personal growth to inspire storytelling ideas in her community of more than 80,000 people online. With all of the conflicting advice being thrown at us online about what hashtags to use, when to post, etc. it’s really refreshing to hear Cyndi’s take. By taking a journalistic approach to marketing, Cyndi cuts through the noise and simplifies the entire process.

In this episode, we’re chatting about:

• How Cyndi’s background in journalism made her approach to Instagram different
• Actionable tips to tell better stories
• Why telling better stories can land you more aligned clients
• The importance of shifting our focus away from fast growth tips

Connect with Cyndi:

• Website
• Instagram
• Newsletter

Connect with me:

• Website
• Instagram
• Linkedin
• Check out my services

In today’s climate, community is often thought of in terms of follower count. But what if we went back to really considering our neighbors? That’s a concept that’s really at the heart of today’s guest’s message.

Today, I’m joined by Ali Eslamifar, the host of The Ally Show and the 10 Minute Pause Podcast. Ali is a former tech professional who has overcome significant mental health challenges during his personal and professional life. Now, he’s taking what he learned through those challenges and shining a light on inspiring stories of strength and mental health. You can check out my episode of The Ally Show here.

Ali’s personal brand story is really rewriting Western misconceptions on what it looks like to be a Middle Eastern man. Ali tells stories of bridging cultural divides through compassionate conversation, sharing amongst neighbors, and the impact of inner work on outer circumstances.

This conversation takes both a macro and a micro look at how our relationships form our lives. For anyone listening who is interested in the branding lesson behind this episode, pay attention to the way Ali frames his answers in story. Stories are remembered up to 22 times more than facts. So notice how this episode sticks in your mind after listening, and that might be why!

In this episode, we’re chatting about:

• Growing Up in the Middle East
• Misconceptions and Understanding the Media’s Influence
• The Power of Language and Mindfulness
• Navigating Energetic Communication and Emotional Signals

Connect with Ali:

• Website
• Instagram
• Linkedin
• Listen to Ali's podcast on Spotify
• Listen on Apple
• Watch on YouTube

Connect with me:

• Website
• Instagram
• Linkedin
• Check out my services

Welcome to Storyteller’s Grove, the podcast where Brand Storytelling and PR meets wellness. I’m your host, Amanda Grover, a brand strategist and yoga teacher that believes in the power of purpose driven small business owners connecting to their inner compass.

Whether you’ve been following me for a while or you’re new to the community, I’m inviting you into my world by sharing my own personal story today. In my life and career, I’ve been through tower moments that have led me here. From landing my dream job only to realize it was toxic to becoming a yoga teacher on a whim, my story is not a straight line to one pre-determined marker of success.

And as listeners of this podcast, I’m sure you can relate. Over the course of this podcast, you can expect to hear from thought leaders in the content marketing space, wellness industry, and PR world. I’m on a mission to bring greater clarity and connectedness to my audience. By going inward and connecting with ourselves, we tap into a more profound ability to connect with others.

In this episode, we’re chatting about:

• Who this podcast is for
• The mission behind Storyteller’s Grove
• My personal and professional story
• How you can work with Storyteller’s Grove on a deeper level

Connect with me:

• Website
• Instagram
• Linkedin
• Check out my services