Welcome to Sustainability in The Air, the world’s first podcast dedicated to sustainable aviation. The show is brought to you by SimpliFlying, the world’s leading aviation marketing strategy firm.

The realm of sustainable aviation is going through a phase of rapid development - from new technologies to sustainable aviation fuel. Airline, airport and travel executives often struggle to make sense of what seems to be a wild-West scenario.

It's about time someone took the leadership to help make sense and guide the industry toward best practices for getting to net zero.

Welcome to the first episode of Sustainability In The Air podcast. We launch the podcast on Earth Day 2022 with the discussion between Shashank Nigam, CEO at SimpliFlying and Tony Douglas, Group CEO at Etihad Aviation Group.

Going forward, trust will require airlines, airports and the entire industry to share how to build a sustainable future. No airline is doing as much as Etihad Airways when it comes to taking measures proactively on sustainability and also communicating about them. In the interview, Tony shares with us the journey of sustainability that Etihad has been on, including the stories of The Sustainable 50 aircraft, why he's betting on carbon offsetting as an immediate solution and the launch of the world's first green loyalty program.

CarbonClick CEO Dave Rouse and COO Michelle Noordermeer share how radical transparency helped them deliver market leading carbon offsetting programs to top airlines. They open up about the mistrust around planting trees and how it can be overcome. Finally, they share innovations in the field that make carbon offsetting possibly one of the only effective and scalable methods achieving carbon neutral flight today.