Owning a business is really tough. We can all agree on that. Whether you’re a solo PT, or own a chain of gyms, this game is hard.

And yet so many business owners Dan mentors and works with seem determined to make it even harder.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier:

1. Why starting with a problem, not an idea, leads to better business outcomes.
2. The importance of targeting clients without barriers to your service.
3. How hustle culture can mislead you into effort without impact.
4. Real-life examples of businesses solving client needs effectively.
5. Ways to assess if your effort aligns with your business’s priorities.

There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why revenue alone is a misleading metric for fitness business success.
2. How to calculate average revenue, expenditure, and profit per member.
3. The importance of focusing on profit over revenue for long-term growth.
4. Actionable steps to cut costs and increase profit per member.
5. Retention benchmarks and strategies for a more scalable business.

In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why using multiple marketing channels is crucial for client growth.
2. How viral marketing and referral programs can drive new client inquiries.
3. Tips for leveraging traditional media and unconventional PR for your business.
4. The benefits of using content and email marketing to build trust and authority.
5. How to stand out by adopting a 'blue ocean' strategy for your fitness business.