2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year.

Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year!

Find out:

• Key trends and developments that shaped B2B content marketing in 2024
• How AI is transforming content creation and repurposing without losing the human touch
• Practical advice for repurposing written content to maximize its reach and impact
• Actionable B2B content repurposing strategies from leading industry experts

Important links & mentions:

• The Changing Face of Marketing with Amanda Natividad www.content10x.com/308
• Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312
• The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• How to Use AI in Storytelling with Mike Allton www.content10x.com/318
• 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
• How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman www.content10x.com/299
• Repurposing from Long to Short with Erica Schneider www.content10x.com/303
• Boosting Content Velocity through Repurposing with Ashley Faus www.content10x.com/301
• How to Maximize Content with a Small Team with Jess Cook www.content10x.com/302
• Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins www.content10x.com/305
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content...

Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In this episode of The Content 10x Podcast, host Amy Woods dives into the pros and cons of using AI tools for repurposing long-form videos into short-form videos for social media.

Find out:

• How AI tools can save time and be cost-effective for helping you to repurpose videos for social media
• The pitfalls of using generative AI tools for clip selection
• What human editors provide that AI tools can’t when it comes to repurposing long-form video content

Important links & mentions:

• AI vs Human Writing: Who Writes the Most Effective Content? www.content10x.com/ai-vs-human-writing
• 10 Ways to Use AI to Create Authentic Content www.content10x.com/315
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.

Discover:

• How storytelling can strengthen your brand and foster community engagement
• The ways Agorapulse integrates storytelling into customer communication
• How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
• The importance of choosing the right storytelling framework beyond just the hero's journey
• The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
• Ways AI can help analyze and improve your storytelling by identifying missing elements
• Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
• The evolution of AI language models to incorporate more reasoning and evaluation
• The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases

Important links & mentions:

• The Social Media Hat thesocialmediahat.com/connect
• Mike on LinkedIn https://www.linkedin.com/in/mikeallton/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter