Episodes

  • Look for Friendly Faces
    Aug 19 2024

    Join Alexandra as she takes you on a journey to the CET Experience, Configura's annual user conference. From her emotional first attendance in 2009 to her current role as a media sponsor, Alexandra shares personal anecdotes and insights into this unique industry event.

    Featuring interviews with Configura CEO Stefan Persson and award-winning designer Allessandra Sollazzo, this episode explores what makes the CET Experience special. Whether you're a seasoned CET user or new to the commercial interior design industry, this episode offers valuable perspectives on professional growth, industry connections, and the latest in design technology.

    Also - don't miss exclusive details about the 2024 CET Experience and a special discount code for Design Pop listeners!

    For $75 off registration to CETX: https://www.cetexperience.com?promo=CETXDESIGNPOP2024

    Or use the code: CETXDESIGNPOP2024

    If you are heading to CETX let us know! We are looking for people who want to participate in the pod. Contact alexandra@thedesignpop.com

    Want to sign up for a free monthly pop webinar in the future? Follow this link to register.

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    34 mins
  • Jet Lagged and Inspired: From NeoCon + Design Days, to Greece, and Beyond
    Jul 11 2024

    In this episode, Alexandra Tseffos takes a moment to reflect and reconnect after a whirlwind month. She shares stories from a recent journey to Greece, exploring her heritage and creating memorable family experiences. From historic landmarks to unique family dynamics, Alexandra's travel tales reveal deeper connections to her life's purpose.

    She also dives into her experiences at NeoCon and Design Days and how reconnecting with others creates true moments of gratitude and curiosity. Tune in for a heartfelt blend of personal stories and professional insights that underscore the importance of human connection and discovery.

    To access the Pop into Excellence recordings, please visit: https://www.thedesignpop.com/offers/AP2S9W9L

    POP into Excellence 2024 recordings are a limited release. This offer ends on August 1st at 12am central time.

    The Design Pop is an Imagine a Place Production (presented by OFS)

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    21 mins
  • Less Noise, More Flow: What drives rep-designer collaboration?
    Jun 7 2024

    What truly drives collaboration between sales reps and designers? Today, we cut through the noise to explore how technology and simplified processes can foster better partnerships.

    Join us as we hear from industry experts Lindsey Shepherd, owner of Full Circle, and Tom Caterino, principal at Contract Sources in Boston, as they share how they use technology and unique approaches to communication to create harmonious and impactful relationships that deliver real results for their businesses and people.

    But wait, there’s more! Alexandra also examines survey results from the North American Independent Rep Council (NAIRC), hosted by Jeff Carlson, on the use of specification services and technology by independent rep groups. The results may surprise you.

    The Design Pop is an Imagine a Place Production (presented by OFS)

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    48 mins
  • The Power of YOU: Designing Your Personal Brand for Growth with Aaron Estabrook, OFS
    May 6 2024

    In today’s episode, we sit down with Aaron Estabrook, Director of Digital Marketing and Media Strategy at OFS, who shares compelling insights on building a personal brand that resonates and stands out in a crowded market. Together, they explore the impact of personal branding on career advancement, the psychological barriers professionals face, and practical strategies for overcoming them. Aaron offers actionable advice on how individuals can express their unique values and skills, enhancing visibility and connections within their industry. This episode is an essential listen for anyone eager to elevate their professional profile and forge meaningful connections in the design world. Whether you're an emerging designer or a seasoned professional, you'll find valuable lessons in building a brand that truly represents who you are and attracts the opportunities you seek.

    Register for Aaron's Pop into Excellence personal branding workshop here.

    Learn more about The Design POP into Excellence event

    The Design Pop is an Imagine a Place Production (presented by OFS)

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    1 hr and 15 mins
  • Crossing Over: From Designer to Dealmaker with Alison Kulisek
    Apr 15 2024

    Are you thinking of "crossing over?"

    On this episode, we welcome Alison Kulisek, a designer-turned-salesperson who has experienced multiple "crossover" events in her design industry career. Alison is currently an Account Executive at MDC Interior Solutions and today she'll share her path from dealer designer to sales, discussing the stresses and challenges of both roles.

    This episode offers a deep dive into the diverse career trajectories within the design field, exploring the essential skills required to excel in both design and sales roles. Highlighting the significance of embracing risks and innovation, our discussion underscores the necessity of adaptability and courage to distinguish oneself in the ever-evolving design industry.

    The Design Pop is an Imagine a Place Production (presented by OFS)

    Learn more about The Design POP into Excellence event

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    55 mins
  • Flipping the Traditional Dealer Script with Laura Boone
    Mar 11 2024

    On today's episode, Laura Boone, co-founder and principal of turnerboone, shares the unique business model and company culture that drives their success. During our chat, Laura discusses prioritizing highly skilled account managers (who have design backgrounds) over traditional commission-based sales, emphasizing hiring for culture fit and developing leaders internally. Laura also highlights embracing remote work for top talent, prioritizing customer experience, and staying open to industry evolution. Her insights offer a glimpse into an innovative dealership structure centered on service excellence and employee satisfaction.

    The Design Pop is an Imagine a Place Production (presented by OFS)

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    53 mins
  • Pivoting with Purpose
    Feb 19 2024

    Despite starting his design career in his 30s, Paul Riches has become a distinguished leader at MillerKnoll. Captured during a conversation between long-time industry friends at the CET Experience, Paul traces his winding path to design. From deciding against law school to touring with a heavy metal band, his journey demonstrates how saying "yes" can unlock unforeseen opportunities.

    Now a celebrated technological trailblazer, Paul helped push early dealer design software to the limits. He shares valuable insights on innovation, client expectations around speed-to-market, and why designers shouldn't fear AI. Tune in to discover Paul's unconventional trajectory and perspective on technology transforming the workplace.

    The Design Pop is an Imagine a Place Production (presented by OFS)

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    1 hr and 3 mins
  • Part 2 of Exploring Design Incentives
    Jan 22 2024

    In the second installment of our series, we delve deeper into the actual practices of dealer design incentives.

    Join us as we speak with Brent Matthews, President of Price Modern, who explains the rationale behind introducing designer incentives in their organization.

    We'll also engage with two design leaders who take distinctly different approaches to incentives. Joining us are Julia Machado, a familiar voice on The Design Pop, who collaborated with Brent on these incentives, and Kim Melka from Duet Resource Group, bringing a fresh perspective.

    To cap off the episode, I'll break down the findings from our online survey about design incentives used by both manufacturers and dealers. This episode is packed with real-world insights that are sure to enlighten you.

    Get the Incentives Report here

    The Design Pop is an Imagine a Place Production (presented by OFS)

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    Learn more about Alexandra Tseffos and The Design Pop

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    1 hr and 1 min