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Is your local SEO strategy ready for the future?

In this episode of The Digital Revolution Podcast, Eli is joined by Beau Graves, an expert in local SEO. They explore local SEO tactics, the evolution of Google's business profile, and the importance of building a long-term SEO strategy. Beau shares his journey from a blue-collar background to becoming a leader in digital marketing. They also discuss the future of local SEO amidst AI advancements.

00:00 Intro
00:40 Meet The SEO Expert
01:20 Catching Up With An Old Friend
02:40 Beau's Journey: From Farm Fields to Digital Marketing
05:36 Early Career Struggles and Breakthroughs
09:01 Leadership and Career Growth
14:11 Challenges and Changes in Marketing
19:10 Beau's Exciting Projects
26:21 The Importance of Local SEO
26:37 Understanding Local SEO Tactics
27:32 The Evolution of Google Business Profile
28:34 Building a Strong Local SEO Foundation
29:24 Challenges and Misconceptions in Local SEO
30:05 Focusing on Long-Term SEO Strategies
31:57 The Importance of Google Business Profile
31:59 Three Main Components of SEO
33:37 Prioritizing Local SEO Efforts
38:56 Balancing the Buckets: What's Most Important?
42:21 Creating Effective Localized Landing Pages
46:26 Tracking and Measuring SEO Success
48:43 The Future of Local SEO
52:39 Final Thoughts and Recommendations

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How can businesses truly connect with their audience in a digital world dominated by algorithms?

In this episode of The Digital Revolution Podcast, Eli is joined by Amara Omoregie, founder and CEO of Amara Reps, talks about the concept of Human Experience Optimization (HXO) and its importance in modern SEO. She explains her journey from sales to marketing, offers practical advice on how marketers and business owners can start optimizing their human experience, and discusses the role of AI and structured data in the future of SEO.

00:00 Intro
00:43 Meet the SEO Expert
02:19 Amara's Journey: From Sales to Marketing
06:14 Early Marketing Challenges and Solutions
08:38 Kansas City Adventures
13:25 What Currently Excites Amara
16:30 The Evolution of SEO
22:23 Human Experience Optimization in SEO
24:19 Real-World Testing for User Experience
25:08 The Importance of Page Speed
25:35 Content Quality Over Quantity
27:13 SEO and Human Experience Optimization
28:08 Starting with Human Experience Optimization
29:52 Voice of Customer Research
36:20 Optimizing Human Experience
37:29 Structured Data and Schema
45:04 The Future of SEO and AI
47:45 Conclusion and Final Thoughts

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What does it take to stay ahead in the ever-changing world of SEO?

In this episode of The Digital Revolution Podcast, Eli is joined by Montserrat Cano, a seasoned international digital strategist, about the crucial role of competitor analysis in SEO. Montserrat shares her journey from Madrid to London, her entry into the digital world, and her transition to SEO. They discuss the essentials of competitor analysis, the tools and techniques to use, and the importance of both online and offline strategies. Montserrat also offers insights into the future of SEO with AI and the importance of continuous market research. Don’t miss her valuable advice and real-world examples on staying competitive in the SEO landscape.

00:00 Intro
00:37 Meet the SEO Expert
01:54 Early Life and Career Beginnings
05:49 First Steps in Digital Marketing
09:57 Transition to SEO
12:45 Current Work and Exciting Projects
13:52 What is Competitive Analysis?
17:50 Tools and Techniques for Competitor Research
21:20 Analyzing Competitors' SEO Strategies
26:33 Comparing Mobile Experiences
27:45 User Experience and SEO
31:07 continue here
31:21 Red Flags in Competitive Analysis
39:37 How Often Should You Do Competitive Analysis
40:23 Future of SEO, Competitive Analysis and AI

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Could understanding how people think and feel give you an edge in SEO?

In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.

00:00 Intro
01:13 Meet the SEO Expert
02:21 Giulia's Background and Journey
07:09 Phobias and the Brain
10:16 Exercises That Can Help The Brain Overcome Phobias
13:19 What Currently Excites Giulia
21:14 Understanding Neuromarketing
22:28 How Neuromarketing Principles Can Better The Overall SEO Experience
23:34 Improving User Experience with Search Console
25:20 The Importance of Familiarity in Branding
26:17 Using Microsoft Clarity for Better UX
27:36 Understanding Consumer Behavior and Cognitive Biases
29:00 Eye Tracking and Other Neural Measures
30:38 Tools or Services For Eye Tracking
32:21 Psychological Triggers in SEO Copy
35:04 Numerical Biases and Marketing Tactics
37:39 Heuristics and Decision Making in Marketing
41:07 The Role of Emotion and Trust in Marketing
44:32 Future of Neuromarketing and SEO
47:16 Conclusion and Final Thoughts

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What does it take to build an effective SEO strategy for B2B SaaS companies?

In this episode of The Digital Revolution Podcast, Eli is joined by Sasha Lazarchuk, an SEO manager at Yoyaba, about optimizing SEO for B2B SaaS companies. They discuss scalable SEO processes, Sasha's background and journey, common SEO mistakes, and strategies for success.

00:00 Intro
01:19 Meet the SEO Expert
02:22 Sasha's Background and Journey
04:48 Early Career and First Marketing Job
05:07 What it is like to start in DIgital World
09:16 Transition to Germany and Career Growth
12:37 Languages Spoken by Sasha
13:40 Current Work and Exciting Projects
14:50 Difference of B2B and SAAS in SEO
17:07 Solving SaaS Problems as an SEO
23:14 Understanding Different Shapes of Content
23:55 Creating an Effective SEO Funnel
24:28 Middle and Bottom of the Funnel Strategies
25:52 Importance of User Intent and Content Delivery
26:30 Leveraging Social Media and Forums
30:39 Common SEO Mistakes and How to Fix Them
33:23 Technical SEO Challenges
36:55 Key Tools for SEO Success
38:03 Aha Moments in B2B SEO
40:21 Additional Tips for B2B SEO
42:48 Future of SEO in B2B
44:54 Conclusion and Final Thoughts

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Is your digital marketing strategy ready for the voice search revolution?

In this episode of The Digital Revolution Podcast, Eli is joined by Rozina Batool, a leading expert in SEO and voice optimization, to explore the rising impact of voice search on how people find information online. Rozina breaks down the key differences between text and voice searches, shares practical tips for optimizing your content to rank in voice queries, and highlights the best tools and strategies to measure success.

We’ll also take a look into the future of SEO and voice optimization, offering actionable insights to help your business stay ahead in this rapidly evolving space. Whether you’re a digital marketer, business owner, or just curious about the latest trends, this is an episode you won’t want to miss!

00:00 Intro
00:44 Meet the SEO Expert
02:24 Who is Rozina Batool?
06:55 Exciting SEO Projects Rozina is Working On
08:51 Rozina’s Favorite AI Tool for SEO
09:36 Text Search vs. Voice Search: Key Differences in SEO
12:39 How to Optimize Content for Voice Search SEO
16:08 Comparing Voice Search Platforms: Google Assistant, Siri, and More
18:21 Tools to Analyze and Optimize Voice Search Content
23:52 FAQ Strategies for Voice Search Success
30:23 Tracking Voice Search Traffic to Your Website
37:12 The Future of SEO: Trends in Voice Search Optimization

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Curious about the secrets to building quality backlinks and boosting your SEO?

In today’s episode of the Digital Revolution Podcast, Eli talks with Kalina MacKay, who leads digital PR, copywriting, and design at Go Fish Digital. They dive into her journey from journalism to digital PR, innovative link-building strategies, and the shifting landscape of SEO. Get expert tips on creating impactful content, earning valuable backlinks, and steering clear of common mistakes.

00:00 Intro
01:50 Who is Kalina McKay?
06:00 Kalina's Current Role
08:16 What Currently Excites Kalina
10:21 Kalina's Current AI Project
11:44 Why Link Building is Crucial for SEO Success
14:31 How to Analyze Link-Building Strategies
15:54 Disavow Links vs. Launching a New SEO Campaign
16:58 Understanding Digital PR
19:42 What is Tangential Content
21:14 Strategies that Follow Google Guidelines
24:02 How to Craft an Effective Outreach Pitch for Journalists
27:21 The Benefits of Using Landing Pages
29:28 Why Content is Still King
30:35 How to Source Contacts, Add Value and Build Relationships
33:51 Top 3 Common Link-Building Mistakes to Avoid
36:05 Expert Link-Building Advice for Better SEO

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Struggling to Get Your Videos Seen?

In today’s episode of the Digital Revolution Podcast, Eli sits down with Rob Wilson, the face of vidIQ, to explore top strategies for YouTube growth. Rob shares his journey and expert insights on video SEO, from crafting compelling thumbnails to mastering short-form content. Perfect for creators and business owners, this episode is packed with actionable tips to boost your YouTube presence and stay.

0:00 Intro
01:43 Meet the SEO Expert
04:05 Who is Charles Float? Background and Journey
06:39 Charles’ Path to Entrepreneurship
07:48 Shadow Work
10:44 Exciting Projects Charles is Working On
12:39 What is the SEO Mapping Tool?
15:49 How the Topical Map AI Enhances SEO
17:54 What is Parasite SEO and How Does it Work?
20:28 Risks and Rewards of Using Parasite SEO
23:43 Linking Strategies: Where and How to Link for SEO
25:05 Uncommon SEO Tactics to Help Rank Your Website
31:54 Best Practices for Manual Internal Linking Optimization
35:28 Is Site Crawl and Search Optimization Enough for SEO?
36:44 Ideal Number of Internal Links per Page for SEO
38:50 How to Identify Pages that Need Ranking
41:55 Optimizing Titles and Meta Descriptions for SEO
45:19 Using Schema Markup for Better SEO
47:32 Key Ranking Signals Every SEO Should Know
53:51 Essential SEO Actions You Need to Implement
56:22 Additional Uncommon SEO Tactics to Boost Rankings
57:24 Future Trends and the Evolution of SEO

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