In this episode of the EduData Podcast, Jamie and Timothy dive into the latest Carnegie report on 2024 Higher Ed SEO benchmarks. From understanding click-through rates and ranking positions to dissecting branded vs. non-branded search traffic, we break down the key metrics and what they mean for your institution’s online visibility. Tune in to learn how to use benchmarking effectively, leverage Google Search Console, and navigate the evolving landscape of search optimization, including new AI-driven search features. Whether you're an SEO pro or new to the game, this episode is packed with actionable insights to help boost your website’s performance and stay ahead of the competition.

Link to report: https://www.carnegiehighered.com/white_paper/white_paper-higher-ed-seo-benchmarks/?utm_campaign=Higher%20Ed%20SEO%20Benchmarks%202024%20Report&utm_content=315966774&utm_medium=social&utm_source=linkedin&hss_channel=lcp-80301

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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jamie and Timothy are joined by Katie Tomlinson, Senior Director of Analytics and Business Intelligence for Education Dynamics. They discuss the importance of data management in higher education, covering best practices for data selection, collection methods, roles in data management, and the impact of AI on analytics. Katie emphasizes the need for accurate data, effective documentation, and the integration of AI tools to enhance decision-making processes within institutions.

Guest Name: Katie Tomlinson, Senior Director of Analytics and Business Intelligence for Education Dynamics

Guest Social: https://www.linkedin.com/in/katietomlinson

Guest Bio: Katie Tomlinson is the Master of Math and the Guru of graphs. She is Education Dynamics’ Diva of Data. As the Senior Director of Analytics and Business Intelligence, Katie oversees data management and reporting and enables EDDY’s complex optimization efforts. She is tireless in her efforts to document, share, and use data from proprietary sources, marketing channels, and external sources. On the rare occasion she does rest, Katie dreams in binary code.

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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of The EduData Podcast, Jamie and Timothy dive into fresh data from the National Clearinghouse Research Center and the National College Attainment Network, analyzing the drop in college enrollment for Fall 2024. They explore how recent changes in FAFSA processes have impacted financial aid applications and discuss the alarming enrollment trends across different demographics. The hosts also examine how these trends might intersect with broader issues like the enrollment cliff and the Supreme Court's decision on race-conscious admissions.

LinkedIn Post: https://www.linkedin.com/posts/preston-cooper-479331a4_the-number-of-first-year-students-on-americas-activity-7255193799096725505-7c4U/?utm_source=share&utm_medium=member_ios

Report: https://www.ncan.org/news/685038/Freshman-Enrollment-Down-5-Following-FAFSA-Completion-Declines.htm

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register