In this episode of Thoughts from the Greenhouse, we explore navigating career evolution in today's hybrid work environment. Dana Smith from Calliditas Therapeutics joins Brick City Greenhouse leaders Renée Wills and Renée Green to discuss the benefits, challenges, and tips for advancing your healthcare marketing career in a remote or hybrid setting.

Tune in to Thoughts from the Greenhouse, Episode 5, as Todd Greene, SVP, Omnichannel Marketing at Brick City Greenhouse, illustrates what makes omnichannel such an agile approach to healthcare marketing. BCG co-founders, Renée Wills and Fred Kinch, join the conversation to reflect on their experiences using omnichannel marketing in pharmaceutical advertising.

Todd breaks down the practical significance of omnichannel (what it means exactly and how it differs from multichannel marketing). He offers insight and tips for best practices when employing an omnichannel methodology, and delivers valuable examples for marketers who are interested in pursuing an omnichannel approach at any stage.

Be sure to watch Thoughts from the Greenhouse, Episode 5, to expand your knowledge of omnichannel marketing, and how you can make it work for you.

In Episode 4 of "Thoughts from the Greenhouse", we explore key considerations for startup pharmaceutical companies when choosing an advertising agency for the first time. Brick City Greenhouse SVP, Client Lead Renée Green joins two of our co-founders, Renée Wills and Fred Kinch, to discuss.

As startup biotech and pharma companies approach their first product launch, they transition from primarily research & development organizations into more commercial companies. It is essential they select an advertising agency that understands the process of commercializing, as well as the multiple audiences with which a newly formed commercial entity needs to communicate.

The marketing needs of a startup company can be more intricate than those of a larger, more established pharma company, and it is important to engage an agency that has a deep knowledge of those needs. The right agency partner understands that commercializing for the first time poses numerous challenges, and that success depends on remaining efficient and flexible regarding budget, workflow, and beyond.

Tune in to Episode 4 for more tips about selecting an advertising agency for a first-time pharma launch.