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Unlock the secrets of transforming user research into powerful customer insights with Serena Chan from Dovetail.

"There's no better feeling than after you've shared out a research report and then, months later, a stakeholder comes back and references it and says, 'Oh, remember that cool research you did? Wow, this is really relevant now." – Serena Chan

The San Francisco-based research advocate has witnessed and shaped the evolution of Dovetail from its early days as a diary studies tool to an AI-enhanced hub for understanding and actioning customer experiences. Serena shares her passion for synthesizing scattered data and involving key decision-makers to catalyze impactful organizational change.

Stay ahead of the curve as we navigate the intricate relationship between artificial intelligence and user experience. Serena invites us to approach the future with both curiosity and humility, discussing how Dovetail's AI features simplify the journey from data collection to insight discovery.

· Discover how Dovetail's transition from a diary studies tool to an AI-enhanced platform is revolutionizing the way UX designers approach qualitative analysis and extract thematic insights from user interviews.

· Learn from Serena's expertise on how to involve various team members, including non-researchers, in the UX research process to foster a customer-centric culture within organizations.

· Hear how AI is being used to simplify the journey from data collection to insight generation, ensuring that customer experiences are thoroughly understood and enhanced.

· The tangible impact of user research on driving organizational change, with practical examples like creating highlight reels that bring customer voices directly to decision-makers.

· Understanding the importance of humility and curiosity in the face of constant technological and customer need changes, and how to turn these insights into actionable opportunities.

· Learn How tools like Dovetail can help UX designers create empathy and buy-in from stakeholders by providing a vivid picture of customer pain points and needs through direct feedback.

· Strategies for communicating and embedding UX research insights within your organization, ensuring that the UX voice is integral to product direction and decision-making.

Serena provides fascinating insights into how technology is shaping the way we gather and interpret user feedback, ensuring that user experiences are not only understood but significantly enhanced. By the end of our conversation, you'll walk away with a fresh perspective on the synergy between advanced tools, a shared commitment to customer understanding, and the transformative potential of AI in the UX landscape.

Connect with Serena Chan:

https://www.linkedin.com/in/serenaschan

Check Out Dovetail:
https://dovetail.com/

Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/

Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

This podcast is produced in partnership with Podlad.com

UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com

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The Evolution of Design in the Age of AI with Akshay Kore

In the latest episode of our podcast, we delve into the evolving landscape of design where artificial intelligence (AI) intersects with UX. Our distinguished guest, Akshay Kore, who has previously worked for Microsoft and is now Design Lead at Suki AI, shares his wisdom and insights drawn from his recent book, "Designing Human-Centric AI Experiences: Applied UX Design for Artificial Intelligence."

Kore's narrative underscores the crucial balance between leveraging cutting-edge AI technologies and maintaining a steadfast commitment to human-centric design principles. The episode promises to enlighten designers, product managers, and founders alike, providing them with strategies to avoid tech-first pitfalls and instead, utilize AI to enrich digital interactions meaningfully.

As generative AI reshapes the designer's toolkit, we examine the profound shift towards guiding these intelligent tools with precision and creativity. The commoditization of design systems is on the horizon, and with it comes a new role for designers—as directors who infuse AI with empathy and craft meaningful experiences. This episode peers into the future, spotlighting how empathy and deep user testing skills will continue to play a crucial role in an industry at the cusp of transformation.

"AI will be inevitable and important, and because it is going to be inevitable, it needs to be designed well, it needs to be built for people, and it also needs to be ethical and trustworthy for us to be able to use it well." – Akshay Kore

Key Learnings from the Episode:

· Discover how designers can align AI with human-centric design principles to create impactful user experiences.

· Learn why the commoditization of design systems is transforming designers into directors of AI rather than mere creators.

· Understand the significance of trust and reliability in AI systems, particularly in high-stakes user scenarios.

· Explore the potential of AI-driven workflows and how they may redefine the roles of designers and product managers.

· Uncover the skills designers need to hone to direct AI effectively, including prompt engineering and clear articulation.

· Reflect on the importance of empathy in design and how it will shape the future of UX in the age of AI.

· Gain insights into the ethical considerations and practical implications of integrating AI into the design process.

Buy Akshay Kore’s Book on Amazon:
Designing Human-Centric AI Experiences: Applied UX Design for Artificial Intelligence

Connect with Akshay Kore:
https://akor.in/
https://twitter.com/akshaykore
https://www.linkedin.com/in/akshaykkore

Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/

Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

This podcast i

UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com

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• AI's role in enhancing UX and product design workflows and user engagement.
• Refining data sets for better AI pattern recognition.
• Generative AI's use in dashboards and onboarding screens.
• The need for designers to trust and use AI effectively in their work.
• AI's role in task simplification and creating intuitive, personalized experiences.
• The importance of UX researchers staying updated on AI advancements for efficient workflows.

UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com