In this episode, I’m chatting with Meredith Jacobson, a powerhouse consultant in the creator economy space. We dive deep into the business of hiring creators, building brands, and all the unique quirks of the creator world. Meredith opens up about her journey to launching a consulting business and how she’s connecting pros with killer opportunities in the creator economy. We also talk about the magic of networking, knowing your worth as a creator, and how to work smart with brands. If you’re thinking about starting a business or just want to crush it in the creator space, this episode’s got the goods!

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See what Meredith offers at https://www.offscreenresources.com

Chapters

00:00 Introduction

01:11 The Business of Hiring Creators

03:04 Meredith's Consulting Business and Matching Creators with Jobs

08:05 The Power of Networking in the Creator Economy

13:20 The Unique Aspects of the Creator Economy

17:02 Working Effectively with Brands in the Creator Economy

21:42 Understanding Your Value as a Creator

24:40 Alternative Ways for Creators to Work with Brands

28:34 Starting a Business in the Creator Economy

31:19 Conclusion and Call to Action