In my very first episode of Stop Waffling & Start Selling, I’m sharing a bit about my own journey from corporate lawyer to the world of online business—and how storytelling became my unexpected superpower. Back in 2020, I wrote a book called 'Do Not Try Him at Home', which opened the door to entrepreneurs reaching out for my advice on using personal stories to drive their businesses forward.

Despite being a certified master persuader and creating a program called "Stop Waffling, Start Selling," I’ve faced my own struggles—particularly with pricing and getting comfortable with being called a coach. Spoiler alert: it wasn’t an easy ride! But I found my sweet spot with podcasting. Now, through this platform, I’m able to share my expertise in a way that feels both authentic and accessible.

This podcast is all about storytelling, business strategies, and helping entrepreneurs like you stay true to yourselves while building something amazing online. Let’s dive in together!

About Sandra:

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.

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