• What Brands Really Want from Podcasters

  • Oct 16 2024
  • Length: 4 mins
  • Podcast

What Brands Really Want from Podcasters

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  • Summary

  • Podcast Episode Timestamps What is a good listenership size? (00:00:00) Discussion on the common question of podcast listenership size and its implications for success. Quality over quantity (00:00:36) Emphasis on the importance of listener engagement rather than just audience size for podcasters. Brands' perspective on sponsorship (00:00:55) Insight into what brands seek when sponsoring podcasts, focusing on personal connections with audiences. Music industry analogy (00:01:48) Comparison of podcast success metrics to those in the music industry, highlighting audience loyalty. Building a niche audience (00:02:38) Advice on the value of creating a dedicated community rather than obsessing over large listener numbers. Monetization reality check (00:02:38) Discussion on listener thresholds for attracting brand sponsorships and the importance of audience engagement. Success is subjective (00:03:29) Reiteration that podcast success varies and is based on listener connection rather than sheer numbers.

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Leadership Economics
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