In this episode of "Insightful with Ep.Log," let's explore the captivating trend of brands associating themselves with record books like Michelin Guide and Guinness World Records. Discover the reasons why unrelated companies are eager to be rated by these prestigious publications, from leveraging credibility and exclusivity to capturing the fascination of consumers drawn to extraordinary achievements. Gain insights into how such associations offer brands a competitive edge in the market and the importance of ensuring authenticity and genuine value for customers. Tune in for a quick dive into the world of brand associations with record books!

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