Showing titles in Theory

In this controversial, hard-hitting account of today’s explosive market, Robert J. Shiller, a leading expert on market volatility, evokes Alan Greenspan’s infamous 1996 reference, “irrational exuberance,” to explain the alternately soaring and declining stock market. Shiller’s unconventional yet persuasive argument credits an unprecedented confluence of events with driving stocks to uncharted heights, and he analyzes the structural, cultural, and psychological factors behind these levels of growth not reflected in any other sector of the economy.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

Adam Smith est un philosophe et économiste écossais ainsi qu'une des principales figures des Lumières écossaises. Il est l'auteur de "La Richesse des Nations", publié en 1776, qui est le premier livre moderne d'économie. Smith y analyse l'origine de la prospérité de certains pays, comme l'Angleterre ou les Pays-Bas. Il développe des théories économiques sur la division du travail, le marché, la monnaie, la nature de la richesse, le prix des marchandises en travail, les salaires, les profits et l'accumulation du capital.

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

In this selection from The Fortune Book Club, two Pace University Business professors show you how to apply economics to business decision-making. Other programs from the Portable M.B.A. series are available in management, marketing, and entrepreneurship.

Riane Eisler proposes a new "caring economics" that takes into account the full spectrum of economic activities - from the life-sustaining activities of the household, to the life-enriching activities of caregivers and communities, to the life-supporting processes of nature.

If you think it’s getting harder to both make a living and make a life, economist and former secretary of labor Robert Reich agrees with you. Americans may be earning more than ever before, but we’re paying a steep price: we’re working longer, seeing our families less, and our communities are fragmenting. With the clarity and insight that are his hallmarks, Reich delineates what success has come to mean in our time. He demonstrates that although we have more choices as consumers, and investors, the choices themselves are undermining the rest of our lives.

Denúncia contundente do atual sistema financeiro global, este livro examina com rigor a maneira como o valor econômico foi atribuído ao longo da história e revela como a teoria econômica falhou em definir com clareza a diferença entre produção e apropriação de valor. Mariana Mazzucato argumenta que essa distinção cada vez menos nítida vem permitindo que certos atores econômicos se movimentem predatoriamente em torno de um valor existente ou, pior ainda, o destruam.