Showing results for "The New Rules of Business" in Money & Finance

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

On the “New Rules of Business,” Chief Co-Founders Carolyn Childers and Lindsay Kaplan join the brightest minds in business and academia to unravel complex trends and challenge preconceived notions of what leadership should look like. Learn how to lead when the old rules just don’t apply.

Sport is big business. And women's sport is proving to be a fast-growing opportunity. Women's sport also elevates communities, inspires participation, lifts health and unites people together. So how did it happen, and where is it going next? This special ten-part series, running alongside the 2024 Paris Olympics, examines what women's sport has already achieved in Australia and globally, and the exciting opportunities ahead for where things go next. Hosted by Dinushi Dias and produced by Allison Ho and Olivia Cleal with research and support from Women's Agenda, this weekly series will change ...

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

Podcast Topic: Our world is rapidly shifting and changing, businesses must continually learn, adapt and evolve ensuring they stay relevant, sustainable and profitable. But how do they remain true to their values, meaning and purpose? What does it take to create workplaces for happy & engaged teams who flourish at their optimal performance? New Rules uses positive psychology themes to explore how a business can throw the rule book up in the air to achieve all of these outcomes, by speaking to thought leaders and experts in commerce, coaching and wellbeing. Hosted on Acast. See acast.com/...

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Jared Johnson and Mitch Holdwick discuss how to make B2B brands relevant to modern healthcare buyers. 

We have one goal, to unlock authenticity. We believe it's the key to human flourishing. In The New Rules Podcast, Adrian Crawford teaches us how to challenge the status quo and embrace the grayzone. Delving into our rapidly changing cultural moment and looking at how the latest trends are shaping us and the world around us. Here, critical thinking is inspired and encouraged as we discover the new rules for navigating our ever-evolving world. We invite anyone that is open to understanding and engaging with themselves and the world around them in a meaningful way. Let's Write New Rules.

To be competitive, it’s no longer enough to be innovative – you must have a strategy for disruptive growth, a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for. Disruptors don’t just blow things up – they also create and build things that result in huge, positive change. Welcome to The New Rules of Disruption with Charlene Li. For the past two decades, Charlene Li has been helping people see the future and thrive with disruption. She couples the ability to look beyond the horizon with pragmatic advice on what actions work today. She helps...

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.